Brand Tone

Passionate and Enthusiastic, Authentic and Transparent, Welcoming and Hospitable, Informative and Educational, Proudly Scottish (specifically Fife/Lowland), Premium but Approachable, Innovative and Forward-Thinking

Brand Values

• •Quality and Craftsmanship
• •Heritage and Family
• •Provenance and Sense of Place
• •Sustainability and Responsibility
• •Community and Visitor Experience
• •Transparency and Integrity
• •Passion for Whisky

Best Practices

• •Embrace Storytelling: Weave the narrative of the Wemyss family, the distillery's origin, the "Dream to Dram" journey, and the connection to Fife into your content. People connect with authentic stories.
• •Highlight Local Roots: Consistently mention Fife, the Lowland style, locally sourced ingredients (especially barley), and the distillery's unique location. Use visuals that reinforce this sense of place.
• •Speak with Passion and Authenticity: Let the genuine enthusiasm for whisky-making shine through. Be transparent about your processes and values. Avoid overly corporate or generic language.
• •Maintain a Welcoming & Inclusive Voice: Whether talking to connoisseurs or newcomers, make your content approachable and informative. Encourage questions and engagement, especially around the visitor experience.
• •Showcase Quality & Craftsmanship Visually and Verbally: Use high-quality imagery and descriptive language that appeals to the senses when talking about your whisky (e.g., "light, fruity, floral"). Explain the care that goes into each step of production.

Social Perception

A High-Quality Emerging Distillery, A Beautiful and Welcoming Destination, Innovative and Progressive, Authentic and Passion-Driven, Good Value, A Rising Star, Customer-Focused

Copy Examples

• •From a family's dream to your perfect dram. Kingsbarns Distillery: where Fife's heart, heritage, and hand-crafted spirit meet in every bottle. Taste the passion. #KingsbarnsWhisky #DreamToDram #LowlandSpirit
• •Crafted with Fife-grown barley and pure water from our land, Kingsbarns offers a true taste of the Lowlands. Light, fruity, and unmistakably Scottish. Discover our award-winning single malts. #FifeWhisky #ScottishCraft #KingsbarnsDistillery
• •Step into the story of Kingsbarns. Tour our historic distillery, witness the art of whisky making, and savour the spirit of Fife. A warm welcome awaits in the East Neuk. Book your visit today. #WhiskyTour #VisitFife #KingsbarnsExperience
• •Tradition meets tomorrow at Kingsbarns. We're passionately crafting exceptional Lowland whisky while pioneering sustainable practices, from local sourcing to green energy. Sip responsibly, taste the future. #SustainableSpirit #ModernDistilling #Kingsbarns
• •Elevate your moment with Kingsbarns 'Doocot'. Our flagship single malt, rich with orchard fruit and a delicate complexity. Perfect for sharing, ideal for savouring. Find your new favourite. #KingsbarnsDoocot #LowlandSingleMalt #WhiskyPerfection