Brand Tone

Confident & Assertive, Innovative & Solution-Oriented, Challenger & Spirited, Approachable & Engaging, Authentic & Passionate, Playfully Provocative

Brand Values

• •Innovation
• •Performance & Quality
• •Customer Problem Solving
• •Ethical Practices
• •British Heritage & Independence
• •Authenticity & Transparency
• •Driving Success & Well-being

Best Practices

• •Channel the Founder's Voice (Strategically): Use Will King's direct, confident, and sometimes rebellious tone as inspiration for bold statements and authentic storytelling.
• •Always Emphasize Solutions & Benefits: Highlight how King of Shaves products solve common shaving problems and enhance the user's experience and confidence.
• •Maintain a Confident, Not Arrogant, Stance: The tone should remain grounded in product performance and customer satisfaction, avoiding boastfulness that isn't backed by results.
• •Integrate Ethical Values Seamlessly: Cruelty-free, vegan, and made-in-Britain are key differentiators that should be woven naturally into product descriptions and brand stories.
• •Be Adaptable but Consistent Across Platforms: Tailor the delivery for different channels while maintaining the core message of quality, innovation, and the 'Shave for Success' ethos.

Social Perception

King of Shaves is widely seen as a reputable and innovative British grooming brand, trustworthy and effective, particularly favored by individuals with sensitive skin. The brand's commitment to cruelty-free and vegan principles resonates positively with ethically-minded consumers. The founder, Will King, is integral to the brand's identity.

Copy Examples

• •Headline: Stop Enduring. Start Enjoying. Your Best Shave Awaits. Body: Tired of razor burn and irritation? So were we. That's why King of Shaves was born. Experience the difference that performance-driven, skin-loving ingredients make. Shave like you mean it. #ShaveForSuccess
• •Social Media Post: They said a British upstart couldn't take on the shaving giants. We’ve been proving them wrong since 1993. Innovation is in our DNA. Superior shaves are our promise. Cruelty-free, always. What are you waiting for? Join the Kingdom.
• •Product Description Snippet (for a sensitive shave gel): Your sensitive skin deserves the royal treatment. Our dermatologically tested, aloe-rich formula glides effortlessly, protecting against nicks and irritation. Because a King (or Queen!) should never have to compromise on comfort. Vegan, and as always, never tested on animals.
• •Email Subject Line: Still battling your beard? Conquer it with King of Shaves. Email Body Snippet: Whether you’re shaping a masterpiece or going for that ultra-smooth feel, our innovative tech and natural ingredients are your secret weapon. Don't just shave, King of Shaves.
• •Website Banner: 30 Years of Shaving Smarter. Not Harder. Sub-text: Founded in a kitchen, built on passion, and still independently British. Discover the advanced formulas that changed the face of shaving. #KingOfShaves