Brand Tone

Informative and Professional

Brand Values

• •Comprehensive Selection
• •Quality and Authenticity
• •Expertise
• •Functionality

Best Practices

• •Prioritize Clarity and Accuracy
• •Maintain a Professional Vocabulary
• •Focus on "What" and "Why"
• •Lead with Expertise
• •Be Direct in Calls to Action (CTAs)

Social Perception

Neutral, confined to its direct customer base. Perceived as a functional and traditional e-commerce retailer, reliable but impersonal, lacking a strong community or public discussion.

Copy Examples

• •Your Sound, Our Expertise. A comprehensive selection of world-class instruments and audio equipment for the discerning musician.
• •The Legend, Redefined. Introducing the Fender American Professional II Stratocaster. Engineered for ultimate playability and sonic versatility. Explore the specifications and find yours at King Music.
• •Beyond the Notes: A Brief History of Chopin's Nocturnes. Our latest article explores the context and genius behind the timeless compositions. Deepen your musical knowledge with King Music.
• •Studio Upgrade: Pro-Grade Mixers and Interfaces Now In Stock.
• •At King Music, we are dedicated to supplying Vietnam's musicians with the highest quality instruments and audio technology. Our mission is to be a trusted partner in every musician's journey by providing expert knowledge, an unparalleled selection, and professional-grade equipment.