Brand Tone

Innovative and Functional, Organized and Efficient, Creative and Inspiring, Helpful and Approachable, Quality-focused and Established

Brand Values

• •Innovation
• •Functionality & Practicality
• •Quality & Durability
• •Design & Aesthetics
• •Customer Centricity
• •Joy and Well-being

Best Practices

• •Highlight Innovation and Functionality: Always lead with how the product solves a problem or offers a unique, smart feature. Use words like "innovative," "smart," "functional," "efficient," and "solution."
• •Emphasize Japanese Heritage and Quality: Subtly weave in the brand's origin and its association with quality craftsmanship and design (e.g., "Crafted in Japan," "Japanese ingenuity"). This builds on the positive perception of Japanese stationery.
• •Inspire Creativity and Joy: Especially for lines like HITOTOKI, use language that evokes pleasure, creativity, and personal expression. Words like "delightful," "inspire," "create," "joy," and "personalize" can be effective.
• •Maintain a Helpful and Organized Voice: Structure copy clearly. When describing products, focus on the benefits of organization and ease of use. The tone should be supportive, guiding the customer to a better, more organized way of doing things.
• •Be Authentic and Relatable: Share user experiences (with permission) or create scenarios where the products shine in everyday life. Use straightforward, clear language that resonates with individuals seeking to improve their daily routines, whether for work, study, or personal projects.

Social Perception

Highly Regarded for Innovation and Quality, Loved by Stationery Enthusiasts, Reliable and Established, Associated with Organization and Creativity, Positive Online Buzz

Copy Examples

• •Headline: Simplify Your Space, Spark Your Creativity. King Jim: Intelligent design for work and life. Body: Tired of clutter? King Jim’s innovative stationery and organization tools are crafted in Japan to bring order and inspiration to your everyday. Discover tools that work as beautifully as they look. #KingJim #JapaneseStationery #OrganizedLife
• •Headline: More Than Just Stationery. It's a HITOTOKI Moment. Body: Introducing the HITOTOKI series by King Jim – delightful stationery designed to make you smile. From elegant notebooks to charming washi tapes, find little joys that transform your daily tasks into "precious moments." What will you create today? #Hitotoki #CreativeJournaling #StationeryLove
• •Headline: The King Jim Difference: Decades of Innovation in Your Hands. Body: Since 1927, King Jim has been a leader in Japanese office solutions. Our filing systems, label makers, and writing tools are built on a legacy of quality and a passion for making your life easier and more efficient. Experience the King Jim standard. #OfficeSupplies #FunctionalDesign #Since1927
• •Headline: Problem Solved: King Jim's Smart Solutions for Everyday Challenges. Body: From the MagFlap clipboard that keeps your papers perfectly secure to the compact KITTA tapes you can take anywhere, King Jim designs products that intuitively tackle those little frustrations. What will we help you simplify next? #InnovativeProducts #StationeryHacks #ProblemSolved
• •Headline: Unlock Your Productivity with King Jim. Body: Streamline your workflow and enjoy the process with King Jim's thoughtfully designed stationery. Our tools aren't just functional; they're a pleasure to use, helping creative minds and busy professionals do their best work. Shop the global collection now! #ProductivityTools #WorkSmarter #KingJimGlobal