Brand Tone

Passionate, Bold, and Setter-Focused

Brand Values

• •Accessibility
• •Quality Craftsmanship
• •Community Enablement
• •Fun

Best Practices

• •Speak to the Setter: Always keep the routesetter in mind as a primary audience. Use language that respects their craft and creativity. Frame products as tools that unlock their potential.
• •Embrace the Boldness: Don't shy away from confident, declarative statements. Use words like "King-size," "Unforgettable," "Legendary," and "Masterpiece." The brand's identity is tied to being big and audacious.
• •Highlight the "Fun" Factor: Incorporate a sense of playfulness. Refer to the unique and whimsical names of the hold lines. The copy should reflect the enjoyment of climbing, not just the physical difficulty.
• •Ground Claims in Quality: While the tone is bold, it's backed by quality. Mention the high-end polyurethane, ergonomic shaping, and unique textures to reinforce that the brand is premium for a reason.
• •Focus on the "Why," Not Just the "What": Instead of just describing a hold's shape, describe the experience it creates. It's not a "large sloper"; it's a "perfectly sloping sweep of world-class granite texture" that challenges a climber's balance and power. Connect the product back to the brand's core values of community, accessibility, and passion for the sport.

Social Perception

A premium, high-quality, and aspirational brand for climbing gyms and dedicated home wall builders.

Copy Examples

• •Don't just set a route. Create a legend. Your climbers crave problems that inspire. Our holds are the medium for your masterpiece. Bold shapes, king-size presence, and the texture that keeps them coming back for more. Give your setters the tools to build the unforgettable. Shop The Kingdom Collection.
• •Unleash the Beast. You're looking at the holds that started a revolution. The Dragon Balls aren't just grips; they're the centerpiece of your wall. Massive, ergonomic, and unapologetically bold, they challenge climbers to think big and pull hard. Are you ready to command the wall? Add to Cart.
• •Your Wall Deserves the Royal Treatment. Building a home wall is a labor of love. Don't finish it with forgettable plastic. A single set of Kingdom holds can transform your training space, offering a unique challenge and the same world-class feel found in the best gyms. Make every session an event. Discover Our Most Popular Home Wall Sets.
• •Voted #1. Climbed Everywhere. The setters have spoken. The climbers have pulled. Kingdom Climbing delivers the industry's most sought-after shapes. Why? Because we believe every hold should be a destination. Ask for Kingdom at your local gym. | kingdomclimbing.com
• •More Than Plastic. It's a Passion. We started Kingdom with a simple idea: climbing should be fun. It should be a grand, sweeping experience. That's why we make holds that are big, bold, and beg to be climbed on. For the setters who are artists and the climbers who are adventurers. Welcome to our Kingdom. Read Our Mission.