Brand Tone

Friendly and Approachable, Inspiring and Aspirational, Helpful and Informative, Family-Oriented, Quality-Conscious

Brand Values

• •Comfort in Nature
• •Family and Togetherness
• •Quality and Durability
• •Innovation
• •Harmony with Nature/Environmental Respect
• •Accessibility

Best Practices

• •Emphasize "Comfort with Nature": Ensure this core slogan and its meaning (making the outdoors accessible and enjoyable) are woven into messaging. Highlight how products facilitate comfortable experiences.
• •Focus on Family and Shared Experiences: Use language that evokes togetherness, memory-making, and the joy of outdoor activities for families and groups. Showcase how products cater to these scenarios.
• •Balance Friendliness with Quality Assurance: While maintaining an approachable and friendly tone, subtly reinforce the quality, innovation, and durability of the products. Mention design awards or specific material benefits where appropriate.
• •Use Inspiring yet Relatable Language: Paint a picture of appealing outdoor scenarios, but keep the language grounded and accessible, avoiding overly technical jargon unless explaining a specific benefit clearly.
• •Maintain a Positive and Encouraging Voice: Frame the outdoors as a positive, rejuvenating space. Encourage people to explore and connect with nature, positioning KingCamp as the supportive gear provider for those adventures.

Social Perception

Reliable for Family Camping, Good Value for Money, Innovative and Well-Designed, Trustworthy, Global Brand

Copy Examples

• •Headline: Make Memories Under the Stars. Comfortably. Body: KingCamp brings families closer to nature, without leaving comfort behind. Our spacious tents and cozy sleeping bags are designed for easy setup and lasting durability, so you can focus on what truly matters – each other. Explore your next adventure with KingCamp: Comfort with Nature. (Tone: Family-oriented, Comfort-focused, Friendly)
• •Headline: Your Adventure, Elevated. Body: Discover the KingCamp difference. Innovative design meets rugged quality in every piece of gear we create. From trail-ready backpacks to camp kitchen essentials, we equip you for unforgettable outdoor experiences. Because the best moments are found outside. (Tone: Quality-conscious, Inspiring, Innovative)
• •Headline: Unpack Happiness: Gear Up for Family Fun! Body: Laugh more, worry less. KingCamp’s family camping gear is built for smiles, with easy-to-use designs and durable materials. Create your outdoor haven and let the good times roll. #KingCampFamily #ComfortWithNature (Tone: Friendly, Family-Oriented, Playful)
• •Headline: Quality You Can Trust, Comfort You'll Love. Body: For over 20 years, KingCamp has been dedicated to crafting outdoor gear that stands up to adventure and cradles you in comfort. Our award-winning designs ensure you’re always ready for what nature has in store. Experience the outdoors with confidence. (Tone: Trustworthy, Quality-Conscious, Experienced)
• •Headline: Breathe Easy, Camp Comfortably. Body: At KingCamp, we believe everyone deserves to enjoy the restorative power of nature. Our gear is thoughtfully designed to be your reliable partner in the wild, blending innovative features with the simple joy of being comfortable outdoors. Connect with nature, effortlessly. (Tone: Accessible, Comfort-focused, Harmonious)