Brand Tone

Passionate & Knowledgeable, Authentic & Down-to-Earth, Quality-Driven & Artisanal, Friendly & Welcoming, Community-Focused & Proudly Southern

Brand Values

• •Commitment to Quality
• •Passion for Coffee
• •Heritage and Craftsmanship
• •Customer Education and Engagement
• •Local Roots and Community
• •Authenticity and Integrity

Best Practices

• •Always Lead with Passion and Knowledge: Infuse copy with genuine enthusiasm for coffee and share interesting details about sourcing, roasting, or brewing. Avoid generic descriptions.
• •Embrace Your Roots and Story: Weave in elements of your heritage (started in a garage, pioneering in the South) to reinforce authenticity and connection.
• •Speak the Language of Quality, Clearly: While showcasing expertise, explain terms or processes in an accessible way. Highlight what makes your coffee special (e.g., "Italian Petroncini roaster," "meticulous blending") without being overly technical unless targeting connoisseurs specifically.
• •Maintain a Friendly and Inviting Voice: Write as if you're talking to a friend who loves coffee. Use welcoming language, ask questions to encourage engagement, and reflect the positive in-person experience customers report.
• •Be Visually and Textually Consistent: Ensure that the tone of your written content aligns with your visual branding (e.g., warm, artisanal imagery). Use consistent terminology for your products and processes across all platforms.

Social Perception

A Reputable Local Institution, Providers of High-Quality Coffee, Knowledgeable Coffee Experts, Friendly and Customer-Oriented, Reliable and Consistent

Copy Examples

• •From our Italian roaster to your cup, every bean tells a story of passion and precision. ✨ We meticulously source and roast to unlock those perfect notes that make your morning. What King Bean brew is fueling your day? #KingBeanCoffee #ArtisanRoast #CharlestonCoffee #CraftCoffee #PassionInEveryCup
• •Still searching for that perfect cup in Charleston? Since 1994, King Bean Coffee Roasters has been dedicated to bringing the South exceptional coffee. From our beloved 'Twenty Strong' blend to exciting single origins, discover the taste of true craftsmanship. Visit us or explore our beans online! [Link to website] #KingBeanRoasters #SupportLocalCHS #CoffeePerfection #CharlestonSC
• •Unlock the full symphony of flavors in our Ethiopian Yirgacheffe! The pour-over method, with its gentle precision, truly lets these delicate floral and citrus notes sing. Our head roaster, Kurt, often says, 'The right brew method is like finding the perfect frame for a masterpiece.' Want to master your pour-over? Here are our top tips... [Continue with tips] #CoffeeEducation #BrewGuide #KingBeanKnows #SpecialtyCoffee
• •Your Daily Ritual, Elevated. At King Bean Coffee Roasters, we believe every cup should be an experience. Founded in Charleston with a passion for exceptional coffee, we've been roasting the finest beans for over 25 years. Come taste the dedication. #KingBeanCoffee #LocalSince94 #CharlestonCoffeeRoasters
• •Meet our latest obsession: Finca Las Palmas Juicy Grape from Huila, Colombia! This remarkable micro-lot bursts with vibrant notes of ripe grape and a hint of dark chocolate, thanks to a unique co-fermentation process. It’s a testament to the farmer's dedication and the incredible diversity coffee offers. We’re thrilled to share this exceptional brew with you – it’s a cup full of discovery. #SingleOrigin #ColombianCoffee #TasteTheTerroir #KingBeanExplores