Brand Tone

Sophisticated & Elegant, Calm & Considered, Knowledgeable & Passionate, Friendly & Approachable, Authentic & Honest

Brand Values

• •Quality Craftsmanship & Timeless Design
• •Scandinavian Design Principles
• •Sustainability & Ethical Production
• •Personalized & Genuine Customer Service
• •Curation & Thoughtful Selection
• •Community Connection
• •Supporting Independent Design

Best Practices

• •Emphasize Calm & Considered Language: Use words that evoke serenity, thoughtfulness, and intentionality (e.g., "curated," "considered," "mindful," "serene," "timeless"). Avoid overly loud, aggressive, or trendy slang.
• •Highlight Quality & Craftsmanship: Focus on the materials, design heritage, and longevity of the products. Use descriptive adjectives that convey a sense of enduring value (e.g., "handcrafted," "sustainably sourced," "expertly designed," "built to last").
• •Maintain an Authentic & Approachable Voice: While sophisticated, the tone should remain welcoming and genuine. Address the customer directly and empathetically, focusing on how the products can enhance their life and home.
• •Be Knowledgeable & Informative (but not Preachy): Share insights about the design, the designer, or the materials in a way that educates and inspires, rather than dictates. Assume an intelligent audience that appreciates good design.
• •Visual & Written Consistency: Ensure that the language used in all communications aligns with the clean, minimalist, and elegant aesthetic of the brand's visual identity (website, social media, store design). The words should feel like a natural extension of the visual experience.

Social Perception

High-Quality & Unique Products, Excellent Customer Service, Trustworthy & Reliable, Aspirational yet Accessible, Stylish & Design-Focused, Valued Local Business

Copy Examples

• •Instagram Post (Image: Beautifully lit living room with a kin. sofa and accessories): Create a sanctuary of calm. Our curated Scandinavian designs bring timeless elegance and considered comfort to your everyday living. Discover pieces that tell your story. #kinhome #scandinaviandesign #calmliving #timelessinteriors #birminghamdesign
• •Website Homepage Banner: kin. Furniture & Design: Where thoughtful design meets enduring quality. Explore curated Scandinavian furniture, lighting, and homewares to shape a space that is truly yours.
• •Email Newsletter Snippet (New Collection): Introducing the latest arrivals from [Brand Name], exclusively at kin. Each piece is chosen for its commitment to sustainable craftsmanship and innovative design, ready to bring warmth and function to your home. Explore the collection and find your next cherished object.
• •Product Description (e.g., for a chair): More than just a seat, the [Chair Name] is an invitation to pause. Crafted with [material] and designed with clean, Scandinavian lines, it offers both exceptional comfort and understated elegance. A testament to functional artistry, built to last for generations.
• •About Us Snippet (for a brochure or online): At kin., we believe your home should be a reflection of honest, authentic, and deeply personal living. We meticulously curate timeless Scandinavian design, offering pieces that blend functionality with enduring beauty. Visit our Birmingham showroom or explore online – let us help you create a space you truly connect with.