Brand Tone

Inspirational, supportive, accessible, and encouraging, focusing on partnering with users in their active lifestyle. It also incorporates a scientific and performance-oriented approach to highlight product efficacy.

Brand Values

• •Inspiring Movement
• •Progress Over Perfection
• •Recovery as a Necessity
• •Community
• •Trust and Reliability

Best Practices

• •Lead with Inspiration
• •Use Inclusive Language
• •Emphasize "Progress Over Perfection"
• •Balance Emotion with Science
• •Show, Don't Just Tell

Social Perception

Perceived as trustworthy, effective, and reliable for muscle recovery and pain management within the fitness and wellness community. Enhanced by association with athletes and influencers, enabling an active lifestyle. Products are seen as effective, justifying a slightly higher price point.

Copy Examples

• •Don't let soreness slow you down. Our KINETIQQ® Patch delivers long-lasting muscle relief, so you can get back to what you love. #KinetiqqGetMoving
• •Progress, not perfection. Every workout, every stretch, every step is a victory. We're here to support you through all of them. Discover our ActivRecovery™ line.
• •Weekend warrior, meet your new best friend. The KINETIQQ® Spray offers fast-absorbing relief for soreness and tension, so you're ready for Monday's challenges.
• •Fuel your movement with KINETIQQ® Boost. Our portable oxygen canister is designed to enhance performance and endurance, whether you're hitting the gym or the trails.
• •We're proud to partner with [Influencer's Name] to show that recovery is just as important as the workout. See how they use KINETIQQ® to stay at the top of their game.