Brand Tone

Motivational & Empowering, Expert & Trustworthy, Inclusive & Supportive, Quality-focused, Friendly & Approachable

Brand Values

• •Quality & Safety
• •Performance & Efficacy
• •Trust & Transparency
• •Inclusivity
• •Empowerment & Motivation
• •Innovation

Best Practices

• •Anchor to "Your Why, Our How": Consistently weave the core message of "You Know Why. We Know How" or "Fuel Your Why" into communications. This reinforces the brand's purpose of empowering individual goals through their expertise.
• •Prioritize Trust and Transparency: Always lead with the quality and safety aspects (Informed-Sport, WADA compliant, grass-fed whey) in product descriptions and informational content to maintain the expert and trustworthy tone.
• •Balance Expertise with Inclusivity: While highlighting scientific backing and elite athlete partnerships, ensure language remains accessible and welcoming to individuals at all fitness levels. Avoid overly technical jargon where simpler terms suffice.
• •Be Motivational and Positive: Use active, empowering language that inspires customers and reflects their ambition. Focus on the positive outcomes of using Kinetica products – achieving goals, feeling stronger, recovering better.
• •Adapt to the Platform, Maintain the Core: While the style might vary (e.g., more informal on TikTok vs. more detailed on the website blog), the underlying values of quality, trust, and empowerment should remain consistent across all channels. Ensure all content aligns with the brand's visual identity and core messaging.

Social Perception

Highly Regarded for Quality and Safety, Effective Products, Trustworthy Irish Brand, Supportive of Athletic Community, Good Customer Service, Modern and Engaging (especially to younger audiences)

Copy Examples

• •Headline: Your Goals. Our Science. Unstoppable Performance. Body: You bring the dedication, the sweat, the relentless drive. We bring WADA-tested, Informed-Sport certified nutrition, crafted with premium grass-fed whey. Together, let's smash your personal best. What's your why? Kinetica knows how. #FuelYourWhy
• •Headline: Taste the Difference Quality Makes. Body: Don't just fuel your body, delight your senses. Kinetica Sports offers unrivalled taste and texture without compromising on the high-performance nutrition you demand. From smooth Whey Protein to refreshing Electro-C, discover your new favourite.
• •Headline: From Weekend Warriors to World Champions – We Fuel Your Journey. Body: Whether you're hitting the gym for the first time or stepping onto the global stage, Kinetica provides trusted, batch-tested sports nutrition to support every ambition. Because everyone's why matters.
• •Headline: Recover Stronger. Go Further. Trust Kinetica. Body: Maximize your gains and minimize downtime with Kinetica's recovery range. Formulated with expert care and certified for safety, we help your body rebuild and recharge, so you're always ready for the next challenge.
• •Social Media Post (TikTok/Instagram): Visual: Dynamic video of an athlete training, transitioning to them using a Kinetica product. Caption: You push your limits. You chase that feeling. You know YOUR why. We provide the HOW. 🚀 Clean, effective, Informed-Sport certified nutrition to power every moment. What are you fuelling today? #TeamKineticaSports #YouKnowWhyWeKnowHow #SportsNutrition