Brand Tone

Supportive & Encouraging, Trustworthy & Reliable, Community-Focused & Authentic, Informative & Caring, Friendly & Approachable

Brand Values

• •Performance & Efficacy
• •Safety & Health
• •Inclusivity & Authenticity
• •Community
• •Quality & Trust
• •Family-Oriented
• •Environmental Consciousness (emerging)

Best Practices

• •Embrace "However You Perform": Consistently use this tagline and ensure messaging is inclusive of all activity levels, from casual outdoor enthusiasts to competitive athletes.
• •Prioritize User Benefits & Feel: Focus on how the sunscreen *feels* (lightweight, non-greasy, quick-drying) and how it *enables* an active lifestyle without irritation, rather than just listing features.
• •Showcase Authenticity: Leverage user-generated content, testimonials, and stories from KINeSYS Champions to build trust and community. Avoid overly corporate or impersonal language.
• •Be Informative and Reassuring: Clearly communicate the benefits for sensitive skin, the absence of harsh chemicals, and the science-backed certifications (like Informed Sport) to reassure customers about product safety and efficacy.
• •Maintain a Positive and Encouraging Voice: Keep the language uplifting and supportive, inspiring people to enjoy the outdoors safely and confidently. Reflect the passion of a family-owned brand dedicated to its community.

Social Perception

Highly Effective for Active Lifestyles, Gentle on Sensitive Skin, Non-Greasy & Lightweight Feel, Easy to Apply, Trustworthy Brand, Family-Friendly, Good Value, Authentic Community Connection

Copy Examples

• •Headline: Chase Your Horizon, Not Your Sunscreen. Body: Sweat, swim, push your limits. Our oil-free, alcohol-free SPF 50 spray stays with you, \"However You Perform.\" Lightweight, kind to sensitive skin, and trusted by athletes. #KINeSYS #SunscreenForSport #SensitiveSkinFriendly
• •Headline: Family Adventures? We’ve Got You Covered. Body: From backyard games to mountain trails, KINeSYS keeps your whole family protected. Gentle, hypoallergenic formulas that kids (and parents!) love to wear. Because making memories shouldn’t mean worrying about the sun. #KINeSYSKids #FamilySunscreen #OutdoorReady
• •Headline: Performance Sunscreen That Cares For Your Skin. Body: Don't let irritating sunscreen slow you down. KINeSYS is dermatologist-recommended for its gentle, non-greasy feel – even on the most sensitive skin. Focus on your goals, we'll handle the sun. #ActiveLifestyle #SkinHealth #InformedSport
• •Headline: Real People. Real Performance. Real Protection. Body: Meet our KINeSYS Champions – everyday athletes and outdoor lovers who trust our sunscreen to keep them safe while they pursue their passion. Join our community and share how you perform! #KINeSYSChampions #CommunityLove #SunSafety
• •Headline: Protect Your Skin, Protect Your Playground. Body: Explore confidently with our Reef Safe SPF 30 Clear Zinc. 100% mineral protection that’s as kind to the planet as it is to your skin. Adventure on, responsibly. #ReefSafeSunscreen #MineralProtection #KINeSYSZinc