Brand Tone

Sincere, Encouraging, Inspirational, Warm, Empathetic, Supportive

Brand Values

• •Faith
• •Connection
• •Kindness and Encouragement
• •Aesthetic Quality
• •Sincerity

Best Practices

• •Always Lead with Heart: Every piece of copy, from a social media caption to an email subject line, should reflect the brand's core values of sincerity and encouragement. The language should feel genuine and empathetic.
• •Incorporate Faith Naturally: While the brand is faith-based, the messaging should feel inclusive and inspirational. Weave in biblical themes and verses in a way that feels authentic and not overly preachy, allowing the message of kindness to be the primary focus.
• •Maintain a Gentle and Supportive Tone: Avoid aggressive sales language or overly trendy slang. The voice should be consistently calm, warm, and uplifting, creating a sense of peace and comfort for the audience.
• •Focus on the "Why," Not Just the "What": Instead of just describing the card, describe the feeling it will evoke or the connection it will foster. Frame the products as tools for expressing love, support, and faith.
• •Keep it Clean and Minimalist: The copy should mirror the aesthetic of the cards themselves eliminate uncluttered, intentional, and impactful. Use clear and concise language to convey powerful emotions, letting the message shine.

Social Perception

The public perceives Kind Words Cards as a source of high-quality, meaningful greeting cards for those who appreciate a faith-based message. Customers see the brand as a way to share their faith and offer genuine encouragement to others. The brand is seen as thoughtful and perfect for moments that require a gentle and supportive touch, valuing the unique combination of modern design and Christian sentiment.

Copy Examples

• •Introducing our 'He Who Promised' card. For moments when a reminder of His faithfulness is all you need. Let these words be a gentle embrace for a loved one's heart. #KindWordsCards #FaithBased #ChristianGifts #HeIsFaithful
• •In a world full of noise, a few kind words can make all the difference. Our cards are designed to share hope, encouragement, and the light of His love. Find the perfect message to lift a spirit. Shop now.
• •More Than a Card. It's a Connection. Share words that are sweet to the soul and healing to the bones. Explore our collection of modern Christian greeting cards.
• •A simple card for a profound love. Our 'You Are Loved' card is a beautiful way to remind someone of their infinite worth. Perfect for anniversaries, birthdays, or just because. #ChristianStationery #InspirationalQuotes #CardDesign
• •A small act of kindness, a powerful message of love. #KindWords #ChristianTikTok #Encouragement