Brand Tone

Community-focused, Welcoming, Passionate, Purpose-driven, Authentic, Empowering, Joyful, Celebratory, Resilient and Hopeful

Brand Values

• •Representation
• •Community
• •Authenticity
• •Empowerment
• •Access
• •Self-Care and Joy

Best Practices

• •Always Center the "Why": Every piece of copy should subtly or overtly connect back to the core mission – celebrating Black authors, fostering community, and providing authentic representation. Remind the audience of the purpose behind the store.
• •Use Inclusive and Warm Language: Employ words like "community," "tribe," "family," "we," "us," "together." Ensure the tone is inviting, making everyone feel welcome and seen, aligning with their stated intention to "see" people.
• •Emphasize Authenticity and Empowerment: Highlight the genuine voices and lived experiences within the books. Use language that empowers readers and celebrates the achievements of Black writers and artists.
• •Maintain a Joyful and Hopeful Perspective: While acknowledging challenges, the overall tone should be positive, celebrating the richness of Black literature and the joy of reading and community. Use words like "celebrate," "joy," "love," "vibrant."
• •Be an Active Part of the Community Dialogue: Engage with comments and messages in a way that reflects the brand's values. Share user-generated content that aligns with the brand's image (as they currently do effectively on Instagram). This reinforces the "community space" aspect.

Social Perception

Kindred Stories is widely perceived as a vital community hub, a champion of Black voices, welcoming and inclusive, resilient and growing, and a destination for authors and readers.

Copy Examples

• •Our shelves are bursting with brilliance! ✨ Just in: [Book Title] by the incredible [Author Name]. Dive into a story that resonates, reflects, and empowers. Come find your next great read and celebrate the power of Black voices with your Kindred community. #KindredStoriesHTX #BlackLiterature #NewCollection #SupportBlackAuthors #HoustonReads
• •Meet the voice behind the story! 📖 Join us at Kindred Stories on [Date] at [Time] for an inspiring evening with [Author Name], as they discuss their latest work, [Book Title]. This is more than an event; it's a gathering of our tribe, a celebration of authentic narratives, and a chance to connect. Secure your spot – link in bio! #CommunityLove #AuthorEvent #BlackExcellence #ThirdWardHouston #KindredEvents
• •At Kindred Stories, every book holds a universe, and every reader is family. 💖 We're more than a bookstore; we're a home for stories that uplift, challenge, and connect us. Thank you for being the heart of our community and for championing the voices that deserve to be heard. What Kindred story are you lost in this week? Share below! 👇 #KindredTribe #OurStoriesMatter #HoustonBookstore #SafeSpace #ReadingIsSelfCare
• •Unlock your own narrative! ✍️ Our [Workshop Name] is happening [Date]! A space to learn, share, and grow with fellow storytellers. Limited spots. Sign up & let your voice be heard! [Link] #KindredWorkshops #BlackCreatives #HoustonEvents #Storytelling
• •Dear Kindred Family, Your unwavering support helps us continue our mission: to be a sanctuary where Black stories are celebrated and our community thrives. From discovering new authors to gathering for shared moments, you make Kindred Stories a vibrant home. This month, we're excited about [mention a new initiative or event]. Come by, feel the energy, and find a story that speaks to you. With love and gratitude, The Kindred Stories Team. #MoreThanABookstore #CommunityFirst #BlackJoy