Brand Tone

Warm, personal, artisanal, and caring.

Brand Values

• •Quality craftsmanship
• •Emotional connection and well-being
• •Family and community
• •Eco-consciousness and health
• •Storytelling and authenticity
• •Customer care

Best Practices

• •Highlight the use of natural ingredients like coconut wax and cotton wicks.
• •Emphasize the small-batch, handcrafted nature of the candles.
• •Incorporate personal stories and the origins of the candle names.
• •Promote the emotional connection and well-being aspects of the scents.
• •Showcase the brand's commitment to eco-consciousness and health.

Social Perception

Customers view Kindred Spirit Candle Company as a high-quality, trustworthy, and innovative brand that is supportive of small businesses, with excellent customer service and community engagement.

Copy Examples

• •"Light a Kindred Spirit Candle and let the comforting aroma transport you to cherished memories."
• •"Handcrafted with love in North Carolina, each candle is a small-batch creation designed to uplift your spirit."
• •"Our candles are more than just scents; they're a reflection of family, memories, and the simple joys of life."
• •"Experience the difference of a candle made with natural coconut wax and phthalate-free fragrances—for a healthier home and a happier you."
• •"From our family to yours, Kindred Spirit Candles brings warmth, comfort, and a touch of artisanal charm to every space."