Brand Tone

Friendly, caring, and educational, aiming to build community and empower informed choices.

Brand Values

• •Health and Wellness
• •Family and Community
• •Authenticity and Transparency
• •Quality and Tradition
• •Sustainability and Local Support

Best Practices

• •Always Lead with the Why: Every piece of copy should connect back to the core mission of helping people live healthier, happier lives. Remind the audience of the caring, family-oriented why behind the brand.
• •Use We and You to Foster Community: Write as if you are speaking directly to a friend. Use inclusive language that brings the customer into the Kindred Cultures family.
• •Balance Education with Simplicity: Explain the benefits of probiotics and kefir in a way that is easy to understand. Avoid overly scientific jargon. Focus on the feeling and the outcome—e.g., happy gut, feel great.
• •Keep it Positive and Encouraging: The tone should always be uplifting. Frame health not as a chore, but as a joyful act of self-care.
• •Let Your Values Shine Through: Consistently mention key value propositions like organic, plant-based, women-owned, and no artificial ingredients. This reinforces trust and brand identity in every communication.

Social Perception

Perceived as a trustworthy, high-quality, and mission-driven brand. A caring company born from genuine need, producing healthy and delicious products. Its identity as a local, women-owned business enhances its positive image.

Copy Examples

• •That vibrant, feel-good-from-the-inside-out feeling. ✨ Our Strawberry Rosehip water kefir is more than just a delicious refresher; it’s a little bottle of bubbly, plant-based goodness for your gut. What moments of joy are you sipping on today? #KindredCultures #GutHealth #WaterKefir
• •It all started in our kitchen with a mission to help our family feel better. Today, we share our traditionally cultured water kefir with yours. Every bottle is packed with organic fruits, botanicals, and live probiotics to help you shine from within. Discover the Kindred Cultures difference. #Probiotics #FamilyFirst #HealthyLiving
• •Nourish Your Gut. Delight Your Senses. Discover our rainbow of organic water kefir, brewed with love in BC.
• •A little love for your gut ❤️
• •Toast to your health with Kindred Cultures' Cranberry & Turmeric Water Kefir! This vibrant, immune-boosting blend is traditionally fermented and packed with live probiotics. Made with only organic ingredients and no fake stuff, it’s the delicious, family-friendly way to support a happy gut.