Brand Tone

Purpose-Driven & Ethical, Friendly & Approachable, Community-Oriented, Positive & Inspiring, Professional & Knowledgeable, Authentic & Transparent

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Sourcing & Fair Labor
• •People & Connection
• •Quality & Craftsmanship
• •Canadian Identity
• •Collaboration
• •Purpose Over Profit (Implicitly)

Best Practices

• •Lead with Purpose: Always connect the product or service back to the "why" – the ethical sourcing, sustainability, community impact, or the power of connection. Ensure this is woven into all communications, from product descriptions to social media updates.
• •Use Inclusive and Collaborative Language: Employ words like "we," "together," "community," "partner," and "connect" to reinforce the collaborative and people-focused values. Avoid overly corporate or transactional jargon.
• •Be Transparent and Authentic: Openly share information about B Corp status, ethical partnerships (like with JOYYA), and sustainability efforts. Honesty builds trust and reinforces the brand's integrity.
• •Showcase Stories, Not Just Products: Highlight the impact of the products – the communities supported, the environmental benefits, the client successes. This makes the brand more relatable and memorable than simply listing product features.
• •Maintain a Positive and Hopeful Outlook: While acknowledging challenges (like the need for more sustainable practices), the overall tone should be optimistic, inspiring action and demonstrating that ethical business is achievable and impactful.

Social Perception

Positive (amongst those aware of their specific niche), High Trust in Ethical Claims, Potential for Name Confusion, Seen as a Leader in Ethical Custom Apparel

Copy Examples

• •Instagram Post: "More than just merch. It's a statement. 🌱 Your brand + our ethical custom apparel = a powerful story of purpose. Let's create something impactful together! #KindredApparel #BCorp #EthicalFashion #SustainableStyle #MadeInCanada"
• •LinkedIn Article Snippet: "In today's conscious market, your brand's values are as visible as your logo. Kindred Apparel Inc. partners with Canadian businesses to create high-quality, ethically-sourced promotional products that truly resonate. Discover how tangible marketing can amplify your impact. #EthicalSourcing #BCorp #SustainableBusiness #CorporateGifts"
• •Website Banner: "Wear Your Values. Create Connection. Custom apparel and promotional goods that are kind to people and planet. Get a Quote with Kindred.ca – Your B Corp Partner."
• •Facebook Ad: "Looking for custom tees that tell a bigger story? At Kindred, we're passionate about connecting brands with purpose. Ethically made, Canadian decorated, and designed to make a difference. Learn more about our B Corp certified process! #KindredCanada #PurposeDriven #CommunityLove #EcoFriendlySwag"
• •TikTok Video Idea (Voiceover): "Behind the scenes at Kindred! 🎬 From eco-friendly inks to fair trade fabrics, every piece we create is packed with purpose. We believe your brand deserves merch that makes a positive impact. #EthicalThreads #SustainableSwag #BCorpLife #CustomApparelCanada #SmallBusinessBigImpact"