Brand Tone

Calm & Soothing, Supportive & Empathetic, Informative & Educational, Trustworthy & Professional, Aspirational (Subtle)

Brand Values

• •Well-being
• •Natural Solutions
• •Quality & Efficacy
• •Customer Care & Support
• •Mindfulness & Tranquility
• •Science-Backed Approach

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (calm, supportive, informative), approved vocabulary (e.g., 'tranquility,' 'restorative,' 'well-being'), words to avoid (e.g., overly aggressive sales language, slang unless specifically chosen for a platform like TikTok in a measured way), and grammatical preferences.
• •Focus on Benefits, Not Just Features: Emphasize how products improve the customer's life (e.g., 'achieve deeper sleep,' 'reduce feelings of stress') rather than just listing product attributes. Frame these benefits using calm and reassuring language.
• •Use Empathetic Language: Acknowledge the customer's potential struggles (e.g., 'If you're finding it hard to switch off at night...') and position Iyoki as a supportive solution. Maintain a gentle and understanding voice.
• •Maintain Visual & Verbal Cohesion: Ensure that the language used in copy aligns with the visual elements (colors, imagery) that also project calm and quality. For instance, serene imagery should be paired with equally soothing text.
• •Regularly Audit Content: Periodically review all marketing copy across different platforms (website, social media, emails, ads) to ensure it consistently reflects the established brand tone and values. Train any new team members thoroughly on the brand voice.

Social Perception

Positive, Trusted Source for Sleep & Relaxation, Aesthetically Pleasing, Niche Specialist

Copy Examples

• •Product Ad (Weighted Blanket): Drift into deeper, more restorative sleep. Our ethically sourced cotton weighted blanket provides gentle, calming pressure, proven to soothe anxiety and guide you into tranquility. Experience the Iyoki difference tonight.
• •Social Media Post (Aromatherapy Diffuser): Create your sanctuary. ✨ Unwind after a long day with our ultrasonic diffuser and your favourite Iyoki essential oil blend. Let the calming aromas melt away stress and fill your space with peace. What's your go-to scent for relaxation? #IyokiCalm #Aromatherapy #EveningRitual
• •Email Subject Line (Promoting Sleep Tea/Spray): Your Invitation to a More Peaceful Night's Sleep 🌙
• •Blog Post Intro (Topic: Benefits of Lavender): In a world that constantly demands our attention, finding moments of true calm can feel like a luxury. But what if tranquility could be as simple as an ancient bloom? Discover the science-backed serenity of lavender and how Iyoki harnesses its power to help you rest easy.
• •Website Banner (Homepage): Rediscover Rest. Reclaim Your Calm. Explore Iyoki’s natural solutions for deeper sleep and a more peaceful you.