Brand Tone

Friendly and Approachable, Positive and Fun, Personal, Informal and Trendy

Brand Values

• •Sustainability and Eco-Friendliness
• •Quality
• •Customer Satisfaction
• •Positivity and Joy
• •Handmade/Made-to-Order Care

Best Practices

• •Stay Positive and Playful: Infuse copy with upbeat language, emojis where appropriate (like ✨), and a generally cheerful disposition. Reflect the "bright, bold and fun" nature of the products.
• •Emphasize the "Handmade" & "Small Business" Angle: Remind customers of the personal touch and care that goes into each order from Emily, the "one girl band." This fosters connection and highlights uniqueness.
• •Clearly Communicate Eco-Values: Consistently mention the use of sustainable materials (FSC certified paper, recycled content) and plastic-free packaging in product descriptions, social posts, and website banners. This is a key differentiator.
• •Use Relatable and Trendy Language (Authentically): Incorporate current cultural references or slang where it fits naturally with the product (like the TikTok or movie quote designs), but avoid forcing it. Keep the core voice friendly and approachable.
• •Maintain a Helpful and Responsive Voice in Customer Interactions: Mirror the "speedy replies" and excellent customer service praised in reviews across all communication channels. Use a warm, solution-oriented tone.

Social Perception

Highly Positive, Trusted Small Business, Stylish and Modern, Gift-Worthy

Copy Examples

• •✨ Brighten Your Walls & Our Planet! ✨ Body: Discover fun, positive typography prints made with love and eco-friendly materials. Perfect for adding a pop of personality to your space, sustainably! #SimpleDesignsBigJoy #EcoFriendlyDecor
• •That Bare Wall? It's Calling for Some Kinda Simple Charm. Body: From cheeky quotes to bold statements, find the perfect made-to-order print that speaks your language. Plus, enjoy FREE UK shipping! What will your walls say? 😉 #KindOfSimpleDesigns #WallArtMagic
• •Run by Emily, Loved by You (Over 2,000 Times!). Body: Our little one-woman show is big on smiles! We pour care into every sustainably-made print and card. See why our customers leave 🌟🌟🌟🌟🌟 reviews! #SmallBusinessLove #HappyCustomers
• •Gift a Little Bit of Happy (Without the Plastic Guilt!). Body: Looking for a unique, feel-good gift? Our vibrant, eco-conscious prints and cards are made to order and shipped plastic-free. Spread joy, not waste! 🎁 #SustainableGifting #KindOfSimple
• •Your Home Office Just Got an Upgrade. (You're Welcome). Body: WFH never looked so good! Add a splash of fun and motivation to your workspace with our bold typography prints. Printed on quality, fade-resistant paper. #HomeOfficeVibes #PositivePrints