Brand Tone

Nurturing, Trustworthy, and Authentic

Brand Values

• •Natural & Gentle
• •Effective Healing
• •Environmental Responsibility
• •Handcrafted Quality

Best Practices

• •Lead with the 'Why': Always circle back to the founding story. The motivation behind the brand —a mother's love and the quest for a natural eczema solution—is your most powerful asset. Use it to build an emotional connection.
• •Emphasize Gentleness and Efficacy: Use words like "soothe," "calm," "nourish," "gentle," and "relief." Pair these with confident statements about the products' effectiveness, often backed by customer testimonials.
• •Be Transparent About Ingredients: Clearly list and explain the benefits of the natural ingredients. This builds trust and educates your audience, reinforcing your value of being all-natural.
• •Maintain a Nurturing and Empathetic Tone: Write as if you are speaking to a friend who is struggling with their skin. Be understanding, supportive, and reassuring in your language.
• •Showcase Your Eco-Conscious Efforts: Regularly mention your commitment to minimal and sustainable packaging. This appeals to a growing segment of consumers and reinforces your brand's integrity and holistic approach to "kindness."

Social Perception

Highly Positive and Community-Oriented

Copy Examples

• •Meet our new 'Calm & Collected' soap bar. Lovingly handcrafted with chamomile and calendula to soothe even the most sensitive skin. Because we believe nature holds the kindest solutions. #KinderSoaps #NaturalSkincare #EczemaRelief
• •Gentle by nature, effective by design. Discover handcrafted soaps that bring comfort and relief to troubled skin. Your journey to healthier skin starts here.
• •Your skin deserves the best, naturally. For a limited time, enjoy 15% off our entire range of eczema-friendly soaps and skincare. Made with love, for your skin's happiness.
• •Our original inspiration. This creamy, moisturizing bar combines the gentle properties of goat's milk with the grounding scent of patchouli to calm irritation and nourish deeply. It's the soap that started it all, born from a mother's love.
• •Love your skin and the planet. Our soaps come with a 'naked' option to reduce packaging waste. Pure, natural, and kind to the earth. Make a kinder choice today. #EcoFriendly #ZeroWaste #SustainableLiving