Brand Tone

Authentic & Passionate, Conscious & Responsible, Adventurous & Inspiring, Community-Oriented & Friendly, Proudly Coloradoan

Brand Values

• •Environmental Stewardship & Conservation
• •Ethical & Sustainable Production
• •Quality & Craftsmanship
• •Authenticity
• •Connection to Place
• •Giving Back
• •Kindness

Best Practices

• •Lead with "Wear The Wild": Make this core slogan a guiding principle. All copy should evoke a sense of adventure, connection to nature, and the personal stories held within landscapes.
• •Integrate Purpose Seamlessly: Talk about sustainability (recycled materials, made in Colorado) and conservation efforts as inherent parts of the product and brand story, not as afterthoughts. Frame them as positive actions and choices.
• •Speak from Passion and Authenticity: Use language that reflects a genuine love for the outdoors and a belief in the brand's mission. Avoid overly technical jargon unless explaining specific fabric benefits. Let the founder's spirit come through.
• •Connect with Place: Emphasize the topographic and hydrographic elements by referencing specific locations or the types of landscapes featured. This reinforces the uniqueness of the designs and the personal connection customers have with these places.
• •Foster Community and Kindness: Use inclusive language. Encourage sharing of adventures and stories. When appropriate, subtly weave in the "kindness" aspect, whether towards the Earth or fellow adventurers. Ensure customer interactions mirror this kindness.

Social Perception

Highly Regarded for Unique Designs, Trusted for Quality and Ethics, Authentic and Mission-Driven, Appeals to Eco-Conscious Consumers, Strong Association with Outdoor Lifestyle

Copy Examples

• •Website Banner: "Map Your Adventure. Wear The Wild. Discover Colorado-crafted topo apparel made from recycled materials, designed for those who explore."
• •Instagram Caption: "Sun on your face, trail underfoot, and your favorite wild place on your back. Our [Specific Product, e.g., Green River Topo Hoodie] isn't just gear; it's a story. Ethically made in Colorado from 12 recycled bottles because our wild spaces deserve kindness. Where does your Kind Design take you? #WearTheWild #KindDesign #SustainableAdventures #ColoradoMade #ProtectOurRivers"
• •Product Description Snippet (for Leggings): "Conquer the trail or find your flow in our River Topo Leggings. Featuring the intricate details of the [Specific River], these leggings are a tribute to the wild currents that call to us. Crafted with passion in Colorado from recycled, moisture-wicking fabric with UPF50+ protection. Adventure kindly, explore often."
• •Email Newsletter Teaser: "Inside: New arrivals inspired by the Rockies, how your purchase helps protect wildlands, and stories from the Kind Design community. #WearItWild"
• •Brand Story Snippet: "Kind Design was born from decades spent on wild rivers and mountain trails. We translate that love into unique topographic apparel, ethically crafted in Colorado from sustainable materials. It’s more than clothing; it’s a commitment to quality, to our planet, and to the adventures that shape us. Join us, Wear The Wild."