Brand Tone

Empowering & Supportive, Educational & Informative, Kind & Compassionate, Authentic & Transparent, Innovative & User-Centric

Brand Values

• •Sustainability & Eco-consciousness
• •Health & Body Positivity
• •Social Responsibility & Menstrual Equity
• •Quality & Integrity
• •Innovation & User Experience
• •Community & Connection

Best Practices

• •Always Circle Back to 'Kindness': Ensure the core concept of 'kind' (to body, earth, others) is woven into messaging, whether subtly or overtly. This is the brand's anchor.
• •Prioritize Empowerment and Support: Use language that uplifts, reassures, and educates rather than shames or medicalizes menstruation. Offer solutions and support readily.
• •Maintain Authenticity and Transparency: Continue to share the founder's voice and story where appropriate. Be open about product materials, manufacturing, and the impact of the brand.
• •Educate and Inform, Don't Just Sell: Provide valuable content that helps users understand menstrual health, the benefits of reusable products, and how to use Kind Cup effectively.
• •Use Inclusive and Person-First Language: Acknowledge that not only women menstruate ('people with periods,' 'folks who menstruate'). Keep the language welcoming and relatable to a diverse audience. Focus on the user's experience and comfort.

Social Perception

Positive Design & Comfort, Trusted & Ethical, Supportive & Mission-Driven, Good for Beginners & Experienced Users, Appreciation for Founder's Story

Copy Examples

• •Headline: Your Body. Your Period. Your Comfort. Discover the Kind Cup Difference. Body: Tired of period products that don't get you? Kind Cup was designed with your anatomy in mind. Our unique curved shape and flexible stem mean a more comfortable, confident period. Make the switch to a kinder way. #SwitchToKind #PeriodComfort #MenstrualCupLove
• •Headline: Better for You, Better for Earth, Kinder to Others. Body: Choosing Kind Cup isn't just about a more comfortable period. It's about choosing sustainable, medical-grade materials made locally in California. It's about supporting our Kind Impact initiative to fight period poverty. Experience a period product that truly cares. #KindCup #SustainablePeriods #PeriodPoverty #MadeInUSA
• •Headline: New to Cups? We've Got You. Body: Feeling curious but a little unsure about menstrual cups? Kind Cup's ergonomic design and easy-to-reach stem are here to make your first (or next) cup experience a breeze. Our founder, Christine, designed it for real bodies and real periods. Questions? We're here to help! #MenstrualCupBeginner #KindCupHowTo #SupportivePeriodCare
• •Headline: Meet the Last Period Product You'll Need for Years. Body: Imagine up to 10 years without buying tampons or pads. Kind Cup offers a reusable, eco-friendly solution that's gentle on your body and your wallet. Made with the highest quality medical-grade silicone, it's an investment in your well-being and our planet. #ReusablePeriodCare #ZeroWastePeriod #KindToYourWallet
• •Headline: Designed by a User, For Users. Period. Body: Kind Cup founder, Christine Brown, knew periods could be better. That's why she poured years into designing a menstrual cup that addresses common discomforts and puts your experience first. Innovative design, premium materials, and a whole lot of kindness. That's the Kind Cup promise. #FounderStory #MenstrualInnovation #DesignedWithIntention