Brand Tone

Aspirational, Professional, and Serene

Brand Values

• •Quality & Craftsmanship
• •Emotion & Memory
• •Exclusivity & Luxury
• •Nature & Beauty
• •Sustainability

Best Practices

• •Always Emphasize "Fine Art Photography"
• •Highlight the Artist, John Kincaid
• •Lean into Luxury and Exclusivity
• •Visually Maintain a Clean, Modern Aesthetic
• •Incorporate the Sustainability Value

Social Perception

The intended perception is that of a premium, luxury art provider specializing in beautiful travel photography, seen as professional, modern, and aligned with high-end travel. However, a significant challenge is the general public's association of 'Kincaid' with the painter Thomas Kinkade, leading to potential misperception of John Kincaid's fine art photography as sentimental or kitschy.

Copy Examples

• •Beyond the blue, there is a moment that lasts forever. Our gallery at The St. Regis Bora Bora is more than a space for art; it's a doorway to the memory of this perfect tranquility. Each piece is crafted with museum-grade precision to ensure the view is as breathtaking on your wall as it was from the shore. #KincaidGalleries #FineArtPhotography #BoraBora #LuxuryTravel #WindowToAMoment
• •Title: Siesta Key Gold. This is the hour when the sky and sea are one. Captured by John Kincaid, this piece is an homage to the fleeting perfection of a Sarasota sunset. Printed on archival-quality canvas with vibrant, fade-resistant inks and framed in handcrafted Italian wood, it is not just an artwork, but a timeless emotional experience for your home. Invest in a memory that never fades.
• •An Invitation to Escape | The Bora Bora Collection
• •Your journey doesn't have to end when you return home. Kincaid Galleries transforms your most cherished travel memories into breathtaking fine art. Discover our collection of world-class photography, produced sustainably with an unwavering commitment to quality. Bring the world's beauty into your space. [Learn More]
• •Kincaid Galleries: The Art of the Experience. The Craft of the Memory.