Brand Tone

Artistic & Creative, Excited & Passionate, Unique & Stylish, Approachable & Personal, Vibrant & Fun

Brand Values

• •Artistic Expression: Making art accessible through wearable and usable items.
• •Uniqueness & Individuality: Offering products that stand out and are not mass-produced designs.
• •Quality & Style: Providing products that are both aesthetically pleasing and functional (e.g., activewear).
• •Collaboration: The brand is a joint effort between two artists, Christy Kinard and Jon Davenport.
• •Joy & Inspiration: Stemming from Christy's inspiration after receiving compliments and the desire for others to enjoy their art.

Best Practices

• •Lead with Art: Always tie the product back to its artistic origins. Use phrases like "inspired by original art," "designed by artists," "wearable art."
• •Embrace Vibrant & Expressive Language: Use words that evoke creativity, color, and energy (e.g., "vibrant," "bold," "statement piece," "unique," "expressive," "fun," "stylish").
• •Maintain a Personal & Passionate Voice: Share the artists' stories and their excitement for the products. Use "we" and "our" to connect with the audience. Let Christy's initial inspiration for the leggings continue to be a narrative thread.
• •Highlight Uniqueness and Exclusivity: Continuously remind customers that these designs are special and not mass-market. Emphasize the "deconstructed paintings" aspect.
• •Visual Consistency is Key: Ensure all marketing materials (website, social media, ads) use high-quality imagery that reflects the artistic, colorful, and stylish nature of the products, similar to their current Instagram feed.

Social Perception

A niche, artist-driven brand. Customers are probably those who appreciate unique, artistic designs and want to wear something different from mainstream apparel. The connection to established artists Christy Kinard and Jon Davenport may lend credibility and appeal to art enthusiasts. The direct story from Christy about the leggings creates a relatable and authentic origin story.

Copy Examples

• •Headline: Don't Just Wear Clothes. Wear Art. Body: Introducing Kinard Studio: Where original paintings by artists Christy Kinard and Jon Davenport transform into vibrant, unique activewear and accessories. Make your statement. Call to Action: Shop the Collection
• •Headline: From Canvas to Comfort: Art You Can Live In. Body: Why should stunning art stay on the walls? Kinard Studio brings the gallery to your wardrobe with leggings, tops, and bags featuring deconstructed masterpieces. Fun, stylish, and exclusively yours. Call to Action: Discover Wearable Art
• •Headline: The Story Behind Your Style? It Started in an Art Studio. Body: Born from passion and countless brushstrokes, Kinard Studio pieces are more than just apparel – they're a piece of Christy Kinard and Jon Davenport's artistic journey. Get ready for the compliments. Call to Action: Wear Our Story
• •Headline: Activewear as Unique as Your Masterpiece. Body: Tired of blending in? Our performance wear isn't just about function; it's about bold, artistic expression. Workout, travel, or run errands in designs you won't find anywhere else. Call to Action: Express Yourself
• •Headline: Gift the Extraordinary: Art-Inspired Finds from Kinard Studio. Body: Looking for a truly unique gift? Explore our collection of artist-designed accessories and home decor. Each piece tells a story and brings a touch of creative flair. Call to Action: Find the Perfect Artistic Gift