Brand Tone

friendly, enthusiastic, and personal

Brand Values

• •Customer Centricity
• •Accessibility
• •Passion and Personality
• •Community
• •Transparency

Best Practices

• •Always Use a Personal and Enthusiastic Voice: Write as if you are talking to a friend. Use exclamation points, emojis (✨, ❤️, 🎉), and enthusiastic words like "love," "obsessed," and "perfect."
• •Highlight the Founders: Mention Kitty and Naomi by name where appropriate (e.g., in "About Us" sections, email sign-offs, and posts about their personal favorites) to reinforce the personal, owner-driven nature of the brand.
• •Emphasize Community: Use inclusive language like "we," "us," and "our TikTok friends club." Frame announcements for live events as invitations to a fun get-together.
• •Create Urgency with Trends: Use phrases like "Trend Alert," "Must-Have," and "Before it's gone" to tap into the desire for current fashion and encourage quick purchasing decisions.
• •Focus on Solutions and Service: Remind customers of the brand's key service benefits: fast shipping, easy returns, and personal style help. Frame the brand not just as a store, but as a partner in finding the perfect outfit.

Social Perception

The brand is perceived as a trustworthy and personable online boutique. The owners are seen as 'nice ladies' who are genuinely engaged with their community. Customers feel a direct connection, almost like being part of a 'TikTok friends club.' KinaoFashion is viewed as a reliable source for trendy and affordable clothing, with fast delivery and good service, reinforced by the personal touch of the owners.

Copy Examples

• •TREND ALERT! ✨ Stop scrolling! Our new 'Monaco' dress has just landed, and we're obsessed. Perfect for that sunny terrace or a night out. Swipe to see it shine! Tap the link in our bio to make it yours before it's gone! #kinaofashion #newarrival #dressinspo #summerfashion #musthave
• •It's happening! 🎉 Join us LIVE tonight at 7 PM for a massive sale! We're showing our favorite pieces with 50% off! Get ready for some fun, fashion, and amazing deals. See you there! ❤️ #kinaofashion #livesale #korting #sale #fashiondeals #tiktoklive
• •From our boutique to your wardrobe! 🛍️ We love packing your orders and seeing you in our outfits. Have a question about your size or need styling tips? Just send us a message! Kitty and Naomi are always here to help you find the perfect look. #kinaofashion #customerservice #fashionlove #personaltouch
• •Hello, New! 👋 Your new favorite outfit is waiting. Discover our latest collection, handpicked with love by Kitty & Naomi. Trendy, affordable, and ready to make you shine. Shop now! #kinaofashion #newcollection #dameskleding
• •Hey fashion lover! A special gift from us is waiting for you... 🎁