Brand Tone

Confident & Bold, Natural & Pure, Informative & Educational, Approachable & Passionate, Slightly Rebellious/Provocative (Legacy)

Brand Values

• •Natural Ingredients
• •Chemical-Free
• •Handmade Quality
• •Transparency
• •Health & Well-being
• •Eco-Consciousness/Sustainability

Best Practices

• •Develop a Brand Voice & Tone Guide: Clearly document your brand's personality, core values, and the specific language (words to use/avoid, sentence structure, level of formality) for different situations and platforms. This guide should be the single source of truth for anyone creating content.
• •Understand Your Audience Deeply: Tailor the tone to resonate with your target audience while staying true to your core brand voice. What kind of language do they use? What are their values and concerns?
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or product packaging, the brand tone should feel familiar and unified. Inconsistency can confuse customers and dilute brand identity.
• •Train Your Team: Ensure everyone involved in content creation understands and can effectively apply the brand's tone of voice. Regular training and feedback sessions can help maintain consistency.
• •Audit and Evolve: Periodically review your content to ensure it aligns with your defined tone. As your brand grows and market trends shift, be open to subtly evolving your tone, but always ensure changes are deliberate and aligned with your core values and voice.

Social Perception

The brand is likely perceived by its Turkish-speaking audience as a provider of high-quality, natural, and handmade soaps and cosmetics. Customers probably appreciate the commitment to avoiding harsh chemicals, especially those with sensitive skin or a preference for organic lifestyles. The original name 'kimyanızı önemsemiyoruz' likely created a strong, memorable (and perhaps slightly controversial) initial perception, attracting customers who share a similar skepticism towards industrial chemical use in personal care. The shift to 'Soop Storis' may indicate a desire for a broader, perhaps softer appeal while retaining the core values. The term 'Stories' could imply a narrative around the ingredients, the making process, or the benefits their products bring. Internationally (or among non-Turkish speakers), the perception is yet to be strongly established under 'Soop Storis' without direct marketing. The values it champions (natural, handmade) are globally trending.

Copy Examples

• •Headline: Your Skin. Naturally. We Said NO to Chemicals, So You Don't Have To. Body: Tired of mystery ingredients? So were we. That's why Soop Storis crafts pure, handmade soaps with ingredients you can actually pronounce. We’re obsessed with what *goes into* our soap, not what’s left out of yours by others. Ditch the harsh, embrace the real. Tone Match: Confident, Informative, Natural.
• •Headline: We Don't Do Drama. Or Sulfates. Or Parabens. Body: Soop Storis: Simply luxurious, naturally effective. Our soaps are lovingly handmade with the earth's finest, because your body deserves peace, not a chemistry experiment. Feel the Soop Storis difference. Tone Match: Bold, Pure, Slightly Rebellious.
• •Headline: The Only Story Your Skin Needs: Pure. Simple. Soop. Body: Each bar of Soop Storis tells a tale of nature's goodness. From rich botanicals to nourishing oils, we’re committed to a chemical-free narrative for your skin. It’s not just soap; it’s a fresh chapter. Tone Match: Natural, Story-driven (tying into 'Storis'), Approachable.
• •Headline: Still Using 'Chemical X' on Your Skin? We Don't Know Her. Body: At Soop Storis, we believe nature got it right the first time. Our handmade soaps are a testament to purity and efficacy, without the synthetic baggage. It's time to break up with harsh chemicals. Your skin will thank you. Tone Match: Bold, Slightly Provocative/Humorous, Confident.
• •Headline: Soop Storis: Because We *Actually* Care About Your Chemistry—The Natural Kind. Body: Forget the complicated labels and hidden synthetics. We’re bringing skincare back to its honest roots. Handmade with passion, packed with nature's best. This is the natural chemistry your skin has been waiting for. Tone Match: Passionate, Informative, Repurposes the original slogan with a positive twist.