Brand Tone

Enthusiastic, Friendly, Trustworthy, Community-Focused, Positive, and Grateful.

Brand Values

• •Authenticity
• •Trust & Transparency
• •Customer Satisfaction & Service
• •Community
• •Passion for Fashion
• •Accessibility to Luxury

Best Practices

• •Embrace the #KIMMIECREW: Always speak to your audience as part of an inclusive and valued community. Use the hashtag and address them directly and warmly.
• •Lead with Enthusiasm and Positivity: Let Kimmie B's energetic and upbeat personality shine through in all written communication. Use exclamation points appropriately and maintain a high-energy feel, especially for live show promotions.
• •Reiterate Trust and Authenticity: Consistently mention the authentication process (e.g., "Entrupy certified," "shop with confidence," "always authentic") in product descriptions, FAQs, and general communications to reinforce this core value.
• •Keep it Personal and Approachable: Use "I" and "we" to maintain a personal connection, share behind-the-scenes glimpses where appropriate, and respond to comments and messages in a friendly, helpful manner, just like Kimmie B does in her live shows.
• •Show Gratitude Regularly: Continue to thank the community, consignors, and customers for their support in social media posts, email newsletters, and during live events, reinforcing the brand's appreciative nature.

Social Perception

A trusted reseller providing an engaging and fun shopping experience, with a strong community focus, high-quality products and fair deals, led by a personable and relatable founder.

Copy Examples

• •Headline for a Live Show Announcement: "Join the #KIMMIECREW tonight at 7 PM EST! ✨ Kimmie B is unboxing fresh luxury finds – authentic, fabulous, and waiting for you! Don't miss the fun (and your dream bag!)."
• •Instagram Post Caption: "Sparkle a little brighter with this authenticated beauty! 😍 At KimmieBBags, we believe luxury should be exciting AND trustworthy. Every piece comes with peace of mind (and an Entrupy certificate!). Shop with confidence, Crew! #KimmieBBags #AuthenticLuxury #PrelovedTreasure"
• •Website About Us Snippet: "More than just a bag, it's a KimmieBBags experience! Founded on a passion for fashion and a promise of authenticity, Kimmie B and the #KIMMIECREW have created a fun, safe, and exciting way to discover pre-loved luxury. Your dream bag is here, and so is a community that shares your sparkle!"
• •Email Subject Line for New Arrivals: "🔥 Fresh Drops! Your Next Authentic Luxury Obsession Just Landed at KimmieBBags!"
• •TikTok Video Script Intro: "Hey hey hey, #KIMMIECREW! Kimmie B here, and guess what?! We just got the most STUNNING collection of authenticated [Brand Name] bags! You HAVE to see these – get ready to find your next love! Join me LIVE at [Time]!"