Brand Tone

inspirational, sophisticated, and passionate

Brand Values

• •Artistic Freedom and Innovation
• •Emotional Connection
• •Focus on Beauty and Positivity
• •Professionalism and Experience
• •Authenticity

Best Practices

• •Lead with Emotion and Sensation: Start descriptions and captions by describing the feeling or atmosphere of the painting, rather than just its physical attributes. Use evocative words that appeal to the senses.
• •Tell the Story of the Process: Share insights into the creation of the art. Mentioning the use of palette knives, the layering technique, or the inspiration behind a series makes the work more personal and valuable.
• •Use "Invitational" Language: Employ words and phrases that invite the viewer into the painting, such as "step into," "explore," "discover," and "wander." This aligns with the artist's goal of creating an immersive experience.
• •Maintain a Sophisticated Vocabulary: Use a refined and articulate vocabulary that reflects the quality and artistic merit of the work, but avoid overly academic or alienating jargon. The tone should be knowledgeable yet accessible.
• •Be Consistent Across Platforms: Ensure that the voice used on Instagram, Facebook, Pinterest, and the official website is harmonious. While the format may change (e.g., shorter captions on Instagram), the core tone of inspirational, sophisticated, and passionate storytelling should remain the same.

Social Perception

The public and clients perceive Kim McAninch as a talented and experienced professional artist. She is recognized for her distinctive expressionist style, characterized by vibrant colors and textural complexity. Her work is described as "gorgeous" and capable of lighting up a room, becoming a focal point. Collectors and galleries view her art as a valuable addition, and her work is held in private collections worldwide, solidifying her credibility and respected position in the art community.

Copy Examples

• •Chasing the light where the sea meets the sky. Each layer of color, a memory. Each stroke of the knife, a feeling. This piece is an invitation to get lost in the horizon. #KimMcAninchArt #AbstractLandscape #CoastalLiving #ArtCollector
• •Art that offers more than just a view. It’s a feeling. An escape. A moment of pure color and energy. Discover paintings that invite you to wander.
• •Transform your space with a story of color and light. Kim McAninch’s expressionist landscapes are more than just paintings; they are an experience. Born from a passion for design and a love for the coast, each piece is a unique journey. Explore the collection.
• •New Works: A Symphony of Color and Light. Step into the studio and be the first to view my latest collection. Inspired by the quiet energy of the coast, these new paintings explore the beautiful balance between calm and chaos. I hope they offer you a moment to pause and find your own story within the layers.
• •Find your focal point. 'Dunes LXX' by Kim McAninch brings the energy and vibrant hues of the coast into your home. A perfect balance of abstract expressionism and serene landscape. #WallArt #InteriorDesignInspo #OriginalArt #Expressionism