Brand Tone

warm, personal, inspiring, and trustworthy

Brand Values

• •Ethical Sourcing & Sustainability
• •Empowerment & Transformation
• •Craftsmanship & Quality
• •Customer-Centricity & Personalized Service
• •Family & Community
• •Passion & Love for the Craft

Best Practices

• •Embrace Storytelling: Always look for opportunities to weave in the "why" behind Kimiya – the meaning of alchemy, the family connection, the passion for ethical crafting. Share the stories behind inspirations or custom pieces (with permission).
• •Use Warm & Evocative Language: Incorporate words that convey magic, transformation, love, passion, and care (e.g., "enchanting," "radiant," "heartfelt," "cherish," "dream"). Maintain a friendly and approachable yet professional voice.
• •Highlight Ethical & Personal Values Consistently: Regularly mention the use of recycled gold, ethically sourced diamonds, the women-owned status, and the made-in-NYC aspect in product descriptions, social media, and about sections. This reinforces trust and appeals to conscious consumers.
• •Focus on Empowerment & Connection: Frame jewelry not just as an object, but as a means of self-expression, empowerment, and a way to mark significant life moments. Emphasize the collaborative design process.
• •Maintain Authenticity & Personal Touch: Let the genuine passion of the founders shine through. Use "we" and share insights from Cait and Christina. Respond to comments and messages with the same warmth and care that is highlighted in reviews.

Social Perception

highly reputable, trustworthy, and skilled jeweler that provides not only beautiful, high-quality products but also an exceptional and personal customer experience

Copy Examples

• •Instagram Post (New Engagement Ring): Witness the alchemy of love. ✨ This bespoke engagement ring, handcrafted with recycled gold and an ethically sourced diamond, was born from a unique story and designed to last an eternity. At Kimiya, we believe your jewelry should be as magical and individual as your journey. Let us help you craft your dream. #KimiyaDesigns #EthicalLuxury #HandmadeWithLove #FutureHeirloom #AlchemyOfLove
• •Website "About Us" Snippet: More than just jewelers, we're storytellers and dream weavers. As sisters-in-law and founders of Kimiya, a women-owned family business, we pour our hearts into every ethically crafted piece. Inspired by the magic of alchemy, we're here to help you mark life's precious moments with jewelry that empowers and endures. Your vision, our passion – let's create something beautiful together.
• •Facebook Ad (Custom Wedding Bands): Your love story is unique. Your wedding bands should be too. At Kimiya Designs, we specialize in custom, handcrafted wedding bands made with recycled precious metals and ethically sourced gems. Let our family help yours create symbols of love that are as meaningful as they are beautiful. Design your forever, with Kimiya. #KimiyaJewelers #CustomWeddingBands #EthicallyMade #DesignedInNYC #FamilyBusiness
• •Product Description (Personalized Necklace): Carry your story close with our [Necklace Name]. Each letter, each charm, intricately designed in our New York City studio and handcrafted just for you from sustainable materials. Because at Kimiya, jewelry isn't just an accessory; it's a personal talisman, a whisper of alchemy designed to transform and uplift. What magic will yours hold?
• •Email to a Potential Custom Design Client: Subject: Bringing Your Dream Jewelry to Life ✨ Dear [Client Name], Thank you for reaching out to Kimiya Designs! We were so inspired by your vision for [briefly mention their idea]. At Kimiya, which means 'alchemy,' we cherish the journey of transforming precious, ethically sourced materials into pieces that truly resonate with your unique story and spirit. We'd love to schedule a complimentary consultation to explore how we can, like your very own 'jewelry fairy godmothers,' bring your beautiful ideas to life. Warmly, Cait & Christina Kimiya Designs