Brand Tone

Empowering, Confident, and Sophisticated

Brand Values

• •Customization and Perfect Fit
• •Flattering Feminine Curves
• •Quality Craftsmanship
• •Elegance and Sophistication
• •Comfort and Style
• •Uniqueness and Authenticity

Best Practices

• •Develop a Comprehensive Brand Voice and Tone Guide: Document the brand's personality, do's and don'ts for language, preferred vocabulary, and examples of on-brand copy. This ensures anyone creating content understands how to communicate as Kimi Kouture.
• •Deeply Understand Your Target Audience: Tailor messaging to resonate with their aspirations, pain points (e.g., difficulty finding clothes for curves), and language. The voice should make them feel seen and understood.
• •Consistently Weave in Core Brand Values: Ensure copy for product descriptions, social media, and ads subtly or overtly reflects values like customization, body positivity, and quality craftsmanship.
• •Maintain Consistency Across All Channels: Whether it's the website, Instagram, email, or any customer communication, the tone should be uniform to build a strong, recognizable brand identity.
• •Train and Align All Content Creators: Ensure that everyone involved in writing or approving copy (employees, freelancers, agencies) is familiar with and adheres to the brand voice guidelines. Regular workshops or feedback sessions can be beneficial.

Social Perception

Kimi Kouture is perceived as a brand with a unique design philosophy centered on custom fits for curvy women. It has had periods of media attention and is known within its niche. However, issues related to customer service and business practices reported by the BBB may overshadow its positive attributes for some potential customers.

Copy Examples

• •Headline for a custom gown: "Your Curves. Your Kouture. Experience the art of a gown meticulously crafted to celebrate you. Every stitch, every detail, exclusively yours."
• •Instagram caption for a new dress: "Define elegance on your own terms. Our latest [Dress Name] isn't just made to measure; it's made to empower. Ready to own the room? #KimiKouture #CustomFit #BodyConfidence"
• •Website 'About Us' snippet: "Tired of 'off-the-rack' that never quite fits? Kimi Kouture was born from a desire to embrace and enhance every woman's unique silhouette. We don't just make clothes; we craft confidence."
• •Email subject line for a promotion: "Stop Dreaming About the Perfect Fit – Let Us Create It."
• •Product description for a jumpsuit: "The [Jumpsuit Name] Jumpsuit: Where sophisticated design meets the ultimate personalized comfort. Hand-draped, expertly tailored, and designed to move with you, flawlessly. Tell us your measurements, and we'll handle the magic."