Brand Tone

Sophisticated & Elegant, Expert & Authoritative, Empowering & Simplifying, Respectful of Heritage & Craftsmanship, Clean & Conscious

Brand Values

• •Precision & Artistry
• •Quality & Performance
• •Natural Enhancement
• •Heritage & Craftsmanship
• •Simplicity & Empowerment
• •Clean Beauty & Integrity
• •Customer Value & Connection

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that is sophisticated but not overly complex. Focus on the transformative power of the products in an understated, confident way.
• •Highlight Heritage & Craftsmanship: Subtly weave in references to Japanese inspiration, the meaning of KI-MI-KO, precision, and the artistry behind the products. This reinforces brand uniqueness and values.
• •Focus on Empowerment & Mastery: Frame product benefits around how they help the user achieve expert results easily. Use words like "master," "define," "sculpt," "empower," and "simplify."
• •Maintain Visual & Verbal Cohesion: Ensure that the language used in copywriting aligns with the elegant and polished aesthetic of the brand's visuals on the website and social media.
• •Speak to "Clean & Conscious" Values Authentically: When mentioning clean formulations or cruelty-free status, do so in a way that feels integral to the brand's quality and care, rather than a tacked-on claim. Authenticity builds trust.

Social Perception

High-Quality & Effective, Luxurious & Prestigious, Expert-Driven, Trustworthy, Cult Following

Copy Examples

• •Headline: Master Your Arch: Precision Brow Artistry, Simplified. Body: Inspired by the meticulous craftsmanship of Japanese tradition, KIMIKO empowers you to define your most expressive brows. Our Super Fine Eyebrow Pencil delivers hair-by-hair precision for a look that's naturally yours, elevated. KI-MI-KO: Energy, Beauty, Youth.
• •Social Media Post (Instagram - with an image of perfectly sculpted brows): Caption: The KIMIKO Definition. Where artistry meets ritual. Each stroke a testament to precision, each product a homage to heritage. Discover the tools to unveil your inherent beauty. #KimikoBeauty #BrowArtistry #JapaneseInspired #CleanBeauty
• •Product Description Snippet (for The Brow Sensei): Elevate your daily ritual with The Brow Sensei. This clear, peptide-rich gel not only sets every hair in place with sophisticated hold but also nourishes for naturally fuller brows over time. Experience the art of empowered beauty, effortlessly.
• •Email Subject Line: Unlock Brow Mastery: An Invitation from KIMIKO Email Body Teaser: Dear [Customer Name], embrace the KI-MI-KO philosophy of Energy, Beauty, and Youth. Discover our curated collection, designed with precision in Tokyo to simplify your ritual and enhance your innate elegance...
• •Website "Our Philosophy" Snippet: At KIMIKO, we believe in the power of precision and the honor of craftsmanship. Our Tokyo-made tools are more than just makeup; they are an extension of your artistry, designed to simplify your ritual and empower your most confident self. We blend heritage with innovation, offering clean formulas that enhance, never hide, your unique beauty.