Brand Tone

Professional, Heritage-Focused, and Confident

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Durability and Timelessness
• •Family Legacy
• •Authenticity

Best Practices

• •Lead with "British Made": This is your strongest unique selling proposition. It should be prominent in bios, headlines, and product descriptions to immediately establish your identity and value.
• •Emphasize Heritage and Longevity: Use words like "timeless," "enduring," "heritage," "since 1978," and "investment piece." This language reinforces the value of buying a durable, classic garment over a disposable, trendy one.
• •Focus on Tangible Quality: Be specific about materials ("100% British Wool," "pure wool") and construction ("traditional cable knit," "expertly crafted"). This speaks to a discerning customer who cares about how things are made.
• •Maintain a Confident, Understated Tone: Avoid exclamation points, excessive emojis, or casual slang. Your tone should reflect the product's quality —mature, sophisticated, and self-assured. Let the craftsmanship speak for itself.
• •Tell the Family Story: Periodically weave the narrative of being a "family-run business" into your content. This builds a human connection and enhances trust, setting you apart from faceless corporations. Mentioning Leicestershire grounds the brand in a specific place with a rich manufacturing history.

Social Perception

Kimble clothing is perceived as a niche, high-quality provider of handmade products, offering good value for their price. The brand is seen as reliable and a "buy it for life" type of brand rather than a trendy fashion label, appealing to discerning individuals who seek well-made, locally produced goods and are willing to invest in them.

Copy Examples

• •The difference is in the details. Every stitch of our Ashby Cable Crew Neck is a testament to four decades of British craftsmanship. Made with 100% pure British wool for uncompromising warmth and timeless style. #KimbleClothing #BritishMade #Knitwear #MensStyle
• •Headline: Enduring Style. Crafted in Britain. Body: Tired of fast fashion? Rediscover the enduring quality of true British knitwear. Since 1978, our family has crafted jumpers and cardigans from the finest materials in Leicestershire. Invest in a piece that lasts. Explore the collection.
• •Subject: Welcome to Kimble | Our 40-Year Heritage Body: We’re not about trends. We’re about tradition. Since 1978, in the heart of Leicestershire, our family has been dedicated to one thing: creating the highest quality knitwear in Britain. Each piece is a promise of warmth, durability, and a style that never fades. Thank you for joining our story.
• •Product: The 'Rutland' Shawl Collar Cardigan Copy: More than a cardigan, the Rutland is a wearable piece of British heritage. Expertly crafted from dense, 100% British Wool, its substantial weight provides exceptional warmth against the chill. The classic shawl collar and traditional cable knit design ensure it remains a sophisticated staple in your wardrobe for years to come. Made with pride in Leicestershire.
• •Headline: The Warmth of Tradition. Body: Still thinking it over? Our knitwear isn't just a purchase; it's an investment in comfort and lasting quality. Feel the difference of genuine British craftsmanship. Find your perfect winter companion today.