Tono de Marca

aspirational, modern, and enchanting

Valores de Marca

• •Customer Experience
• •Uniqueness and Style
• •Atmosphere Transformation
• •Accessibility

Mejores Prácticas

• •Consistently use words that inspire wonder, tranquility, and modernity. Build a brand vocabulary around terms like "enchanting," "transform," "elevate," "serene," and "unique."
• •Instead of only describing a lamp, describe the feeling it createsthe "vibe" or "ambiance." Frame every product as a solution to an emotional or aesthetic need.
• •Since the products are highly visual, all copy should complement strong imagery and video. The words should enhance what the customer sees, guiding them to imagine the product in their own space.
• •The brand's commitment to customer experience should be reflected in all communications. Tone should remain calm, positive, and solution-oriented, reinforcing the brand's tranquil image even when dealing with issues.
• •When the brand decides to engage on social media, the visual and written tone must be a seamless extension of the website. Each post, caption, and interaction should reflect the modern and enchanting identity.

Percepción Social

Limited to on-site customer reviews, which are highly positive, perceiving the brand as a provider of high-quality, unique, and "magical" decor items that fulfill promises. However, there is very low visibility to the general public due to lack of social media presence and independent reviews.

Ejemplos de Copy

• •Why just look at the sky? Bring the magic of the cosmos into your room with our Levitating Moon Lamp. It floats, it spins, it glowstransforming your space into a celestial sanctuary. It's not just a lamp; it's a conversation.
• •Golden hour, every hour. Our Sunset Lamp paints your room in the warm, serene colors of a perfect sunset. Create an oasis of calm or a vibrant backdrop for your photos. Your vibe, your rules.
• •Your home is a canvas. Kimallay provides the art. Discover decor that does more than decorateit transforms. Find unique pieces you won't see anywhere else and elevate your space from home to haven.
• •Find your moment of zen. Watch as shimmering sands slowly shift to create breathtaking, ever-changing landscapes. Our Deep Sea Sand Art is a tranquil escape for your desk or living room. Press pause on a busy world.
• •Psst... Your home is asking for a little magic.