Brand Tone

nostalgic, warm, friendly, and inviting. There's also an element of joyful indulgence.

Brand Values

• •Treat others as you want to be treated, do your best, and have fun!
• •Quality
• •Heritage
• •In-store craftsmanship
• •Customer experience
• •Community involvement

Best Practices

• •Embrace Nostalgia: Use language that evokes fond memories and a sense of timelessness. Words like "classic," "original recipe," "since 1947," and "old-fashioned" can reinforce this.
• •Focus on the Sensory Experience: Describe the sights, smells, and tastes associated with Kilwins. Use vivid adjectives to bring the handcrafted process and delicious products to life (e.g., "warm, freshly made waffle cones," "rich, smooth chocolate," "creamy, hand-paddled fudge").
• •Maintain a Warm and Friendly Voice: Write as if you're welcoming a friend into your store. Use inviting language and a conversational style.
• •Highlight Quality and Craftsmanship: Emphasize the use of fine ingredients, original recipes, and the care that goes into making each product by hand.
• •Center on Joy and Celebration: Connect Kilwins products with happy occasions, family moments, and the simple pleasure of a special treat.

Social Perception

Customers and the general public perceive Kilwins as a provider of high-quality, handcrafted treats, particularly chocolates, fudge, and ice cream. The brand evokes feelings of nostalgia, happiness, and is often associated with vacations, celebrations, and family traditions. The in-store experience, including the aroma and visual appeal of candy-making, is a significant part of its positive perception.

Copy Examples

• •Step back in time and treat yourself to the sweet taste of tradition. Kilwins: Handcrafting happiness since 1947.
• •From our copper kettles to your hands, experience the joy of freshly made fudge, creamy ice cream, and chocolates made with love. That's the Kilwins way.
• •Making memories, one sweet treat at a time. Bring the whole family and share the delight of Kilwins.
• •Life's a little sweeter with Kilwins. Indulge in our original recipe ice cream and handcrafted chocolates – you deserve it!
• •More than just a candy store, Kilwins is a place where smiles are made and traditions are born. Come experience the magic!