Brand Tone

Passionate & Enthusiastic, Educational & Informative, Supportive & Community-Focused, Authentic & Traditional, Approachable & Friendly, Empowering

Brand Values

• •Craftsmanship & Quality
• •Heritage Preservation
• •Community & Support
• •Education & Awareness
• •Ethical Practices
• •Authenticity

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm, love for the craft, and dedication (e.g., "passion," "heritage," "artisan," "masterpiece," "cherish," "legacy").
• •Educate, Don't Just Sell: Frame copy around sharing knowledge about the history, techniques, and cultural significance of kiltmaking. Highlight the "why" behind the craft.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community," "join us") and highlight the supportive network Kiltmakery offers. Share student stories and testimonials.
• •Emphasize Authenticity and Tradition: Clearly distinguish hand-stitched methods from mass production. Use terms that evoke heritage and time-honored skills (e.g., "traditional," "hand-crafted," "time-honored," "authentic").
• •Maintain an Encouraging and Approachable Voice: Even when discussing complex skills, keep the language clear, supportive, and friendly. Ensure potential students feel capable and welcomed, regardless of their current skill level.

Social Perception

Highly Respected Experts, Guardians of Tradition, Life-Changing Educators, Community Builders, Trustworthy & Authentic

Copy Examples

• •Headline: Unleash Your Inner Artisan: Discover the Soul of Scotland, Stitch by Stitch. Body: More than just a garment, a hand-stitched kilt is a legacy. At Kiltmakery, we don't just teach a craft; we welcome you into a vibrant community dedicated to preserving Scotland's rich heritage. Join our passionate instructors and learn the time-honored skills to create your own masterpiece. Your journey into traditional kiltmaking starts here.
• •Headline: The Kiltmakery Difference: Crafted by Hand, Woven with Passion. Body: In a world of fast fashion, we champion the enduring value of true craftsmanship. Learn why a hand-stitched kilt, made by a single artisan, carries a story and quality that machines can't replicate. Explore our courses and become part of a tradition we're proud to protect.
• •Headline: More Than a Course, It's a Community. Welcome to the Kiltmakery Family. Body: When you learn with Kiltmakery, you gain more than just skills – you find your "Kiltie" family. Our supportive environment, expert guidance, and shared passion for Scottish tradition make learning an unforgettable experience. Ready to connect with fellow enthusiasts and create something truly special?
• •Headline: Is the Call of the Tartan Beckoning You? Answer it with Kiltmakery. Body: Feel a connection to Scottish heritage? Our courses, led by award-winning kiltmakers, empower you to transform beautiful tartan into a perfectly crafted kilt. From your first stitch to ongoing support, we're here to guide your hands and inspire your heart.
• •Headline: Preserving a Legacy, One Kilt at a Time. Join the Movement. Body: Traditional kiltmaking is an endangered craft, but with your help, its future is bright. Kiltmakery is dedicated to teaching, supporting, and promoting the authentic art of hand-stitching. Learn with us, support ethical kiltmaking, and wear your heritage with pride.