Brand Tone

Artistic & Story-Driven, Edgy & Modern (with a Vintage Soul), Conscious & Ethical, Approachable & Passionate, Empowering & Provocative

Brand Values

• •Heritage & History
• •Craftsmanship & Quality
• •Sustainability & Ethical Practices
• •Individuality & Self-Expression
• •Community & Giving Back
• •Inclusivity
• •Authenticity & Transparency

Best Practices

• •Embrace the Duality: Always balance the "antique/historical inspiration" with the "modern/edgy execution." Use language that reflects both reverence for the past and a bold contemporary voice.
• •Tell the Story: Whether it's the history of an antique piece or the mythological inspiration behind an original design, weave narratives into product descriptions, social media captions, and marketing materials.
• •Highlight Ethical Foundations: Consistently integrate messaging about sustainability, ethical sourcing, NYC production, and charitable support. This isn't just a feature; it's a core value.
• •Speak to Individuality: Use empowering language that encourages self-expression and resonates with those who seek unique, non-mainstream pieces. Avoid generic descriptions.
• •Maintain an Authentic Voice: Reflect the founder's passion and expertise. The tone should feel knowledgeable yet approachable, inviting customers into the world of KIL N.Y.C.

Social Perception

Unique & Distinctive, High Quality & Artistic, Ethically Minded, Passionate & Knowledgeable, Engaged with Community, Appeals to a Niche Audience

Copy Examples

• •Whispers of history, forged for today. Our [Ring Name] ring, hand-carved in NYC from recycled gold, echoes ancient tales with an edge that’s undeniably modern. Wear a story.
• •Unearth your new obsession. The [Collection Name] has arrived – a fierce fusion of myth and modernity, ethically crafted to be your personal talisman. Dare to be different. #KILNYC #ModernAntiquity #EthicalJewelry
• •From recycled metals to your hands ✨. At KIL N.Y.C., beauty and responsibility go hand-in-hand. Every piece is born in our NYC studio, supporting fair wages and a greener planet. #SustainableStyle #NYCMade #JewelryWithAStory #GothChic
• •Curated Histories, Timeless Treasures. Explore our hand-selected collection of authentic antique jewelry, each piece with a soul and a story waiting to be rediscovered. [Shop Antiques]
• •Adorn Yourself, Empower Others. Discover the [Piece Name] – 10% of proceeds support [Charity Name]. Look good, do good with KIL N.Y.C.