Brand Tone

Rebellious, provocative, edgy, dark, and mystical, with a tinge of humor and self-awareness.

Brand Values

• •Individuality and Self-Expression
• •Non-Conformity and Rebellion
• •Dark Aesthetics and Occult Fascination
• •Community and Inclusivity
• •Quality (Stated)
• •Provocative Ethos
• •Playfulness and Attitude

Best Practices

• •Consistently use vocabulary associated with the occult, darkness, rebellion, and magic, but don't be afraid to inject humor or a playful, self-aware attitude. Think "seriously stylish, not just serious."
• •Frame messaging around self-expression, uniqueness, and rejecting conformity. Use strong, declarative sentences that inspire confidence.
• •Choose words that create a vivid, almost sensory experience. Adjectives like "shadowy," "mystical," "rebellious," "unapologetic," and "enchanting" can reinforce the brand's essence.
• •While edgy, maintain a sense of quality and "couture" in the language. Avoid slang that feels too cheap or out of place with the "luxury" aspect, unless it’s a deliberate, cheeky juxtaposition.
• •Ensure the copy aligns seamlessly with KILLSTAR's distinct visual identity (dark, rich imagery, often featuring alternative models and occult symbols). The words should feel like a natural extension of the brand's look.

Social Perception

KILLSTAR has a strong and dedicated global fanbase among alternative fashion lovers who appreciate its unique, dark, and edgy style. It's seen as a go-to brand for those seeking to express individuality and a bit of mysticism. The brand has high recognition within its niche.

Copy Examples

• •Unleash your inner midnight. Our new [Dress Name] drapes you in shadows and whispers of forgotten lore. Dare to turn heads and break hearts. #K스타 #GothFashion #OccultVibes
• •They say 'normal.' We say 'never.' Show us how you're slaying the mundane in your KILLSTAR gear. Tag us @killstar & #JoinTheWeirdos for a chance to be featured on our altar.
• •Sinfully good deals have descended. Up to XX% off selected darkness. Your new favorite rite of passage awaits. Don't just exist, enchant. Shop now before it vanishes into the ether. #KILLSTARSale #AlternativeStyle
• •We're not for the faint of heart. We are the acolytes of the alternative, the conjurers of cool, the keepers of the beautifully bizarre. KILLSTAR: Dress like you mean it. #InGothWeTrust #DarkFashion
• •Your sanctuary deserves to be as darkly divine as your soul. Infuse your crypt with cursedly comfortable cushions and bewitching decor. Home is where the haunt is. #KILLSTARHomeware #GothicHome