Brand Tone

Rebellious, Edgy, and Inclusive

Brand Values

• •Individuality and Self-Expression
• •Community
• •Authenticity
• •Dark Aesthetics

Best Practices

• •Use Evocative Language: Stick to a lexicon that reflects the brand's dark and edgy aesthetic. Words like "shadow," "rebellion," "unapologetic," "armor," "void," and "defiant" reinforce the brand's identity.
• •Prioritize the Community: Continue to make user-generated content a cornerstone of the marketing strategy. Captions should always credit the user and use inclusive language like "The KILLEDDY family" or "Another one from our tribe."
• •Speak Directly to the "Outcast": The copy should always feel like it's written for someone who identifies as different. Frame products not just as clothes, but as tools for self-expression and identity formation.
• •Maintain Visual and Textual Harmony: Ensure the dark, minimalist, and rebellious tone of the copy is always matched by the visuals. The stark photography and graphic design are as much a part of the brand's voice as the words are.
• •Be Confident and Concise: Avoid overly elaborate or flowery language. The tone is direct and self-assured. Short, impactful sentences often work best. The brand knows what it is and who it's for—the copy should reflect that confidence.

Social Perception

Within its target niche, KILLEDDY is viewed as a legitimate and desirable 'alternative streetwear' brand. Customers perceive it as a source for clothing that reflects their identity, and their willingness to post user-generated content indicates a positive association. The brand has limited public perception outside of this niche.

Copy Examples

• •Engineered for the outcast. The new [Product Name] hoodie is your armor for a world that doesn't get it. Embrace the shadows. Link in bio to claim yours.
• •KILLEDDY: Unapologetic Streetwear. For those who walk their own path. Wear your rebellion.
• •The void is calling. For a limited time, get 20% off our darkest collections. This is your chance to upgrade your uniform. Don't fade away.
• •More than just a t-shirt, it's a statement. The [Product Name] tee features an original design inspired by [mention theme, e.g., Japanese folklore, occult symbolism]. Made for a life less ordinary. 100% cotton, 100% defiant.
• •You don't follow trends. You set them on fire. KILLEDDY is the alternative streetwear brand for the individual. If you're tired of blending in, you've found your people. Shop the collection.