Brand Tone

Educational & Passionate, Artisanal & Quality-Focused, Family-Oriented & Welcoming, Authentic & Transparent, Connected to Nature & Sustainable

Brand Values

• •Quality & Excellence
• •Education
• •Authenticity & Integrity
• •Customer Experience
• •Sustainability & Environmental Responsibility
• •Passion
• •Community

Best Practices

• •Emphasize Education: Consistently share knowledge about olive oil – its benefits, tasting notes, production process, and how to identify quality. Use blog posts, social media snippets, and in-person interactions to educate.
• •Highlight Quality and Craftsmanship: Always mention "certified extra virgin," "estate-grown," "small-batch," "hand-harvested," and any awards. Detail the care that goes into the production.
• •Maintain a Passionate and Personal Voice: Share the founders' story and the family's involvement. Write as if you're enthusiastically sharing something you love and are an expert in.
• •Showcase the Experience: Use vivid descriptions and imagery of the farm, the tasting experiences, and the beautiful Paso Robles landscape. Invite people to visit and be part of the story.
• •Be Authentic and Transparent: Openly discuss sustainable practices and the journey from olive tree to bottle. Build trust by being clear about what makes Kiler Ridge special and different.

Social Perception

Kiler Ridge Olive Farm is highly regarded by customers and the broader community. They are perceived as producers of exceptional, high-quality, and authentic extra virgin olive oil. The educational aspect of their tours and tastings is a significant draw, with visitors appreciating the knowledge gained about olive oil production and tasting. The farm itself is seen as a beautiful and welcoming destination, offering a unique agritourism experience with stunning views. The staff are consistently described as friendly, knowledgeable, and passionate, contributing positively to the overall customer experience. There's a strong appreciation for their family-run approach and commitment to quality from grove to bottle. They are seen as experts in their field, even helping other local entities like Niner Wine Estates and Cal Poly with their olive oil production.

Copy Examples

• •Headline: Taste the Passion. Discover the Difference. Body: At Kiler Ridge Olive Farm, we pour our family's passion into every bottle. Experience authentic, award-winning extra virgin olive oil, estate-grown and cold-pressed right here in Paso Robles. Learn the secrets of true quality. Visit us for an unforgettable tasting journey.
• •Headline: More Than Just Olive Oil, It's an Education. Body: Go beyond the label. Our guided tastings and orchard tours at Kiler Ridge Olive Farm unveil the art and science behind certified extra virgin olive oil. From the tree to your table, understand what makes our small-batch oils truly exceptional.
• •Headline: Award-Winning Flavor, Naturally Crafted. Body: Discover the vibrant taste of Paso Robles with Kiler Ridge Olive Farm. Our Italian olive varieties are hand-harvested and pressed within hours to create fresh, robust, and healthy extra virgin olive oil, celebrated by international awards.
• •Headline: Your Scenic Escape to Authentic Olive Oil. Body: Nestled in the heart of Paso Robles, Kiler Ridge Olive Farm offers breathtaking views and an unparalleled olive oil experience. Join our family for a tasting, explore our sustainable farm, and savor the true essence of California extra virgin.
• •Headline: From Our Grove to Your Home: The Kiler Ridge Promise. Body: We control every step – from nurturing our 2,700 Italian olive trees to hand-bottling our certified extra virgin olive oil. This dedication means you receive the freshest, most flavorful, and healthiest oil, direct from our Paso Robles family farm.