Brand Tone

Artisanal & Traditional, Expert & Passionate, Personal & Bespoke, Resilient & Enduring, Approachable & Helpful

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Authenticity
• •Customer Focus & Service
• •Preservation of Art

Best Practices

• •Emphasize "Handmade" and "Traditional": Consistently use terms that highlight the artisan nature and historical roots of the products (e.g., "handcrafted," "artisan," "traditional methods," "heritage").
• •Showcase Expertise with Humility: Convey deep knowledge and passion for bagpipes without being intimidating. Share stories of the craftspeople and their dedication.
• •Tell the Story of Legacy: Frame Kilberry Bagpipes not just as a shop, but as a preserver of a vital Scottish tradition. This adds emotional depth and value.
• •Focus on the Bespoke Experience: Highlight the personalized approach to crafting bagpipes for individual musicians, emphasizing the "your instrument, your sound" aspect.
• •Maintain a Professional yet Warm Voice: While the craft is serious and requires expertise, the communication should remain approachable and welcoming to both seasoned pipers and beginners. Respond to inquiries with detailed, helpful information.

Social Perception

Respected Craftsmen, Keepers of Tradition, Expertise, Quality (with some caveats), Long Waiting Times, Investment, Positive In-Store Experience

Copy Examples

• •Headline: "Own a Piece of Scottish Soul. Discover Kilberry Handcrafted Bagpipes." Body: "Beyond an instrument, a Kilberry bagpipe is a legacy. Each curve, each bore, meticulously shaped by hand in the heart of Edinburgh, carrying generations of tradition in every note. Experience the true sound of Scotland."
• •Social Media Post (Image: Close-up of hands working on a bagpipe): Caption: "The hands of tradition, tirelessly crafting your future sound. At Kilberry, we don’t just make bagpipes; we breathe life into centuries of Scottish heritage. What story will your Kilberry pipes tell? #KilberryBagpipes #HandmadeInEdinburgh #ScottishCraftsmanship #BagpipeMakers"
• •Product Description Snippet (for a specific bagpipe model): Crafted for the discerning piper, the [Model Name] embodies the pinnacle of Kilberry artistry. From the carefully selected African Blackwood to the hand-turned drones, every element is a testament to our unwavering commitment to quality and the authentic Kilberry sound – a sound sought after by pipers worldwide.
• •About Us Page Excerpt: In a world of mass production, Kilberry Bagpipes stands as a bastion of true artisan skill. Since 1990, we’ve been dedicated to the traditional art of handmade bagpipe making, ensuring each instrument that leaves our Edinburgh workshop is not just perfectly crafted, but perfectly yours. We are the last of our kind in Scotland's capital, a responsibility we cherish and uphold with every set of pipes we create.
• •Call to Action (Website Banner): Experience the Kilberry Difference. Speak with our artisan makers today and begin your journey towards a bespoke, handcrafted bagpipe that resonates with your unique voice.