Brand Tone

Passionate, Inclusive, Approachable, Professional, Trustworthy

Brand Values

• •Diversity & Inclusivity
• •Accessibility of Art
• •Supporting Artists
• •Passion for Art & Creativity
• •Customer Satisfaction & Ease of Experience
• •Community Engagement

Best Practices

• •Embrace Passionate Language: Use evocative and descriptive words that convey enthusiasm for the art and artists. Share the emotion and inspiration behind the pieces.
• •Champion Inclusivity in Every Message: Consistently highlight the diversity of artists and artworks. Ensure language is welcoming and accessible to a broad audience, avoiding overly academic or exclusive art jargon where possible.
• •Maintain an Approachable and Human Voice: Write as if speaking to a friend who is curious about art. Be open to questions, invite dialogue, and make the process of engaging with art feel unintimidating.
• •Be Transparent and Informative: Clearly communicate details about pricing, shipping, and artist backgrounds. This builds trust and reinforces the gallery's professional and user-friendly approach.
• •Tell the Story: Focus on the narratives behind the art and the artists. People connect with stories, and this aligns with the gallery's desire to share unique visual languages and points of view.

Social Perception

Positive & Reliable, Advocate for Diverse Artists, Modern & Accessible Art Source, Personal & Engaging

Copy Examples

• •Welcome to Kiki Sterling Gallery – where every piece tells a story, and every collection opens a new world. Discover contemporary art from diverse voices, ready to bring inspiration and unique beauty into your space. Art for everyone, delivered to your door.
• •Meet [Artist Name], a visionary whose work explores [theme/style] with breathtaking [emotion/technique]. At Kiki Sterling Gallery, we're honored to share their unique perspective with you. Discover their story and find a piece that speaks to your soul. #KikiSterlingGallery #ContemporaryArt #ArtistSpotlight #[RelevantArtStyle]
• •Just Unveiled: Our latest collection is an invitation to journey through color, emotion, and incredible talent. Featuring [mention 1-2 styles or themes], these new arrivals from artists around the globe are waiting to be discovered. Explore the collection and let art transform your everyday. We're here to help you find your perfect piece.
• •Born from a passion for artistic expression and a belief in the power of diversity, Kiki Sterling Gallery is more than just an online art space. We're a community dedicated to connecting inspiring artists with those who cherish creativity. Transparent, accessible, and always personal – that's our promise to you.
• •Ready to make this stunning piece yours? Experience the joy of collecting art with ease. We offer transparent pricing, secure worldwide shipping, and our team is always here to answer your questions. Bring home a masterpiece today.