Brand Tone

friendly, enthusiastic, personal, and trendy

Brand Values

• •Trendiness & Style: Offering "fashion forward styles" and keeping up with current trends like trucker hats and specific clothing items.
• •Comfort & Quality: Highlighting comfortable materials and comparing items to well-regarded brands.
• •Individuality & Self-Expression: Providing pieces that "enhance your individuality."
• •Customer Connection & Relatability: Sharing personal insights into being a boutique owner and engaging directly with the audience.
• •Accessibility & Fun: Showcasing a fun shopping experience, including pop-up shops and relatable content.

Best Practices

• •Know Your Audience: Understand who you're talking to – their language, interests, and what resonates with them. Kiki's audience seems to appreciate a youthful, trendy, and personable approach.
• •Use "Your" Voice Consistently: Maintain the established friendly and enthusiastic tone across all platforms, from website copy to social media captions and customer service interactions. If it’s the owner in the videos, that personal touch should carry through.
• •Incorporate Relevant Emojis and Vernacular: Use emojis and current slang (where appropriate and authentic) that align with the brand's personality and appeal to the target demographic, as seen in their TikToks (e.g., 🩷🛍️🪩).
• •Tell a Story: Share the "why" behind the brand and products. "Day in the life" content and behind-the-scenes glimpses are great for this, making the brand more relatable.
• •Create a Simple Style Guide: Even a basic guide outlining key brand voice characteristics, common phrases, and "do's and don'ts" can help ensure everyone creating content stays on the same page. For Kiki's, this would include words like "obsessed," "cute," "comfy," and a generally upbeat, positive framing.

Social Perception

cute, stylish, and engaging small business

Copy Examples

• •Instagram Post (New Arrival): "OMG, you guys! 🤩 Our latest drop just landed, and we're OBSESSED! ✨ Swipe to see the [Product Name] that's about to become your new fave. Seriously, comfort + cute = everything! Shop it now before it's gone! 🛍️ #KikisBoutiqueXO #NewCollection #MustHave"
• •TikTok Video Caption (Day in the Life): "Just another day loving what I do! 💖 From unboxing gorgeous new arrivals to packing your happy mail, come hang with me behind the scenes at Kiki's! Let me know what you want to see next! 👇 #BoutiqueOwnerLife #SmallBizLove #KikisBTS"
• •Product Description (Website): "Warning: may cause extreme confidence! 😉 Our new [Product Name] isn't just a piece of clothing, it's a whole mood. Super soft, effortlessly chic, and perfect for [Occasion/Styling Tip]. Trust us, you NEED this in your closet! Add to cart and thank us later! xo"
• •Email Subject Line (Promotion): "✨ Your Closet Called... It Needs These! 😉 Inside: Kiki's Faves + A Little Treat! ✨"
• •Pinterest Pin Description: "Dreaming of the perfect [Occasion, e.g., weekend] outfit? ✨ Look no further! This [Product Name] from Kiki's Boutique XO is all about those casual, comfy, and CUTE vibes. Pin it now, wear it forever! #StyleInspo #KikisStyle #OOTD"