Brand Tone

Accessible, Informative, and Culturally Authentic.

Brand Values

• •Tradition and Heritage
• •Natural Ingredients
• •Value for Money
• •Customer Satisfaction

Best Practices

• •Lead with Authenticity: Always emphasize the Moroccan and Arabian origins of the products. Use story-telling to connect the ingredients and rituals to their cultural heritage.
• •Balance Tradition with Benefits: While highlighting the traditional aspect is key, always translate it into a modern, tangible benefit for the customer (e.g., "Ancient herb for modern shine," "Traditional remedy for today's dry skin").
• •Maintain a Bilingual Approach: Continue incorporating Arabic in hashtags and select phrases. This reinforces authenticity and speaks directly to a core segment of the audience, making them feel seen and understood.
• •Be Generous with Information: Continue providing detailed descriptions of ingredients and their uses. This builds trust and positions the brand as a knowledgeable authority in its niche, not just a reseller.
• •Keep the Tone Accessible and Welcoming: Avoid overly exclusive or luxury-focused language. The current tone is inviting. Pair promotions with messaging about making these unique products available to everyone, reinforcing the value of both culture and affordability.

Social Perception

The public perception of KIKILUNA BEAUTY appears to be that of a specialized, legitimate online retailer for specific cultural beauty products. Customers and online mentions recognize the brand as a go-to source for authentic Moroccan and Arabian beauty items that may not be easily found elsewhere in the US market. A significant portion of its online footprint is tied to coupon and discount platforms, suggesting that customers perceive it as a brand where they can find good deals. The customer reviews available on the website are positive, highlighting "quick delivery" and product effectiveness. However, there is a lack of widespread, independent reviews on platforms like Reddit or mainstream beauty blogs, indicating a relatively small but dedicated customer base.

Copy Examples

• •Unveil your new signature scent. ✨ Our latest Arabian perfume is a journey in a bottle, blending ancient traditions with a modern touch. Experience the magic of the Orient. Available now. #KikilunaBeauty #ArabianPerfume #ScentStory
• •Unlock Ancient Beauty Secrets. Authentic Moroccan Argan Oil, rare Arabian perfumes, and natural herbal blends. Shop the tradition. Save up to 40% this week only.
• •Subject: A Gift from Nature: Our 108 Herbs Hair Oil is Back! Your wait is over! The sell-out 108 Herbs Extract Herbal Hair Oil is back in stock. Nourish your hair from root to tip with the same pure, natural ingredients trusted for generations. Click here to claim yours before it's gone again.
• •Transform your bath into a traditional Hammam ritual. Our Moroccan Nella Mixture Soap is crafted with time-honored ingredients to deeply cleanse, exfoliate, and soften your skin. It’s not just a soap; it’s a centuries-old wellness experience. 100% natural, authentically Moroccan.
• •Tired of chemicals? Your hair deserves better. Discover the power of nature with KIKILUNA BEAUTY. From pure Sudanese Henna to nourishing herbal oils, our products are rooted in tradition and formulated for results. Shop our natural hair care collection and see the difference.