Brand Tone

friendly, enthusiastic, trendy, and supportive

Brand Values

• •Quality: Emphasis on premium, highly pigmented, long-lasting, and chip-resistant gel polishes.
• •Ethical Practices: Proudly vegan-friendly and cruelty-free.
• •Trend-Conscious: Constantly updating collections with over 100 trendy colors.
• •Customer-Centric: Focus on ease of use for both professionals and beginners, providing support through tutorials and customer service. They offer a satisfaction guarantee.
• •Community: Encourages engagement and sharing among users.
• •Accessibility/Affordable Luxury: Offering high-quality products to professionals worldwide at accessible price points.

Best Practices

• •Embrace Enthusiasm: Use positive and upbeat language. Emojis can be effective on social media to convey excitement and friendliness.
• •Be Inclusive and Supportive: Address both professional nail techs and at-home users. Offer tips, tutorials, and encouragement.
• •Highlight Key Values: Consistently weave in mentions of "vegan," "cruelty-free," "long-lasting," and "trendy" where relevant and natural.
• •Engage with Your Community: Ask questions, encourage sharing (user-generated content), and respond to comments in a friendly and helpful manner.
• •Stay Visually Consistent: Ensure that the tone of the copy aligns with the vibrant, colorful, and stylish imagery used across platforms. The language should feel as fresh and modern as the nail polish shades.

Social Perception

Positive: Customers generally perceive Kiki London as a high-quality, reliable brand offering beautiful and on-trend nail polish colors. The vegan and cruelty-free aspect is a significant positive for many users. Engaged Community: The brand appears to have a loyal following, particularly among nail art enthusiasts who appreciate the color range and performance for creating designs. Trusted: Positive reviews and accreditations like being a member of WebwinkelKeur (for the Benelux site) contribute to a trustworthy image. Innovative: Introduction of new products like Blooming Gel and specialized brushes keeps the brand fresh and appealing.

Copy Examples

• •✨ OMG! ✨ Get ready to fall in LOVE with our latest obsession! 😍 The [New Collection Name] just dropped, and these shades are EVERYTHING! 🔥 Swipe to see these beauties in action & tell us which one you're snagging first! 👇 #KikiLondon #NewCollection #NailGoals #VeganNails #CrueltyFreeBeauty
• •💅 Salon-worthy nails AT HOME? Yes, please! 🙌 Kiki London’s easy-to-use gel polishes give you flawless, chip-free shine for up to 3 weeks! ✨ Plus, we're vegan & cruelty-free! 😉 Tap to shop your new favorite shades! #KikiLondonNails #DIYMani #GelPolish #VeganBeauty #NailInspo
• •Vibrant Colours. Ethical Beauty. Flawless Nails. ✨ Discover Kiki London – Your go-to for premium, vegan, and cruelty-free gel polish that keeps up with your style. #KikiLondon #EthicalNails #TrendyNails
• •💖 Treat Your Nails! 💖 Explore 100+ Trendy, Vegan Shades by Kiki London!
• •Meet '[Shade Name]' – a dreamy [color description] that’s as bold and beautiful as you are! 🤩 Perfect for [occasion/look], this highly pigmented, vegan formula glides on smoothly for a stunning, long-lasting finish. Get ready for compliments! 😉 #KikiLondonLove #[ShadeName]