Brand Tone

creative, expressive, independent, and slightly edgy, playful and pop culture aware

Brand Values

• •Originality and Creativity
• •Self-Expression
• •Passion
• •Quality (aspired)
• •Customer Connection

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's voice, personality traits (e.g., rebellious, artistic, witty), and key phrases or words to use (and avoid). Share this with anyone creating content.
• •Embrace Imperfection (Authentically): As an independent artist brand, a slightly raw, less corporate tone can be authentic. Use language that feels genuine to the artist's voice, even if it's not perfectly polished.
• •Speak Directly to Your Tribe: Use language and references that resonate with your target audience (e.g., those interested in unique streetwear, art, and self-expression). Acknowledge their desire to stand out.
• •Highlight the "Why": Consistently remind customers of the brand's origin – an independent artist creating unique pieces. This reinforces the values of creativity and passion.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is aligned. This builds a cohesive brand identity.

Social Perception

Many customers perceive Kikillo Club positively, appreciating the unique designs, product quality for the price, and customer service. Some potential customers and reviewers express caution regarding consistent quality across all items and sizing accuracy. The brand appeals to individuals seeking streetwear with distinctive graphics and a departure from mainstream fashion.

Copy Examples

• •Headline: Beyond the Bland. Your Story. Your Threads. Body: Tired of blending in? Kikillo Club drops threads born from independent artistry, designed to shout your vibe. Wear it loud.
• •Instagram Post: Fueling your_ [insert relevant interest, e.g., late-night coding sessions / art gallery crawls / existential ponderings]_ with designs that get it. Our latest drop is pure [adjective, e.g., fire / mood / attitude]. Link in bio before it's gone. #KikilloClub #IndependentArtist #StreetwearCulture
• •Product Description (for a graphic tee): This isn't just a t-shirt. It's a statement. Conceived by [Artist's Name/Kikillo] and crafted for those who tread their own path. Regular fit, but your style is anything but. Peep the size chart – or size up for that perfectly imperfect oversized look.
• •Email Subject: New Kikillo Pieces Just Hit. Don't Be Basic. Body: Your wardrobe called. It's craving something fresh, something with an edge. The new Kikillo Club collection is here – limited run, maximum impact. Shop now or regret it later.
• •About Us Snippet: Kikillo Club: Art you can wear. We're an independent artist pouring passion into every piece. Forget fast fashion, embrace threads with a soul. Express yourself, unapologetically.