Brand Tone

friendly, creative, and enthusiastic

Brand Values

• •Creativity & Joy
• •Quality
• •Customer Appreciation
• •Accessibility

Best Practices

• •Maintain a Personal & Friendly Voice: Always use a warm, approachable, and slightly informal tone. Use emoticons like hearts and smiley faces where appropriate, and phrases like "<3" to maintain the established personal connection.
• •Highlight Quality and Key Features: In product descriptions and posts, consistently mention the high-quality thick paper, perforated pages, and the number of designs. This reinforces the value proposition that customers rave about.
• •Center on Joy and Relaxation: Frame the product not just as a book, but as an experience. Use words like "joy," "relaxation," "adventure," and "creativity" to appeal to the emotional benefits of coloring.
• •Show Gratitude and Build Community: Regularly thank your followers and customers. Run polls, ask questions, and feature customer's colored pages (with permission) to foster the community that has formed around the brand.
• •Use Clear and Consistent Calls-to-Action: Whether on social media or the website, use clear and friendly calls-to-action like "Shop Coloring!", "Happy coloring," or "Get yours while they are in stock." This directs customers effectively without sounding overly demanding.

Social Perception

Kiki & Kelli is perceived very positively by its customers and the online coloring community. It is often mentioned in the same category as other popular "cute" coloring book brands like Bobbie Goods. Reviews are consistently 5-star, with customers describing the books as "super cute," "good quality," and "relaxing." The personal touch of the owner, who is the face of the brand on TikTok, contributes to a perception of authenticity and trustworthiness. Customers often express excitement for new releases and appreciation for the fast shipping and responsive customer service.

Copy Examples

• •Get your markers ready! ✨ We’re so excited to introduce the newest member of the family: Kiki & Kelli Volume 3! Packed with 18 all-new, hand-drawn pages ready to be brought to life. We can't wait to see your creations! Available now - link in bio to shop! #kikiandkelli #coloringbook #newrelease #creativity
• •Color Your World for Less! 🎨 Our entire collection of coloring books is now 25% off. Find your moment of joy and relaxation today. Happy coloring! <3
• •Packing up your happy mail! 💌 I love sending out each and every one of your orders. Thank you so much for the support! Who’s getting this one? 😉 #smallbusiness #coloringbook #packanorderwithme #kikiandkelli
• •Escape into a world of cute and cozy scenes with the Kiki & Kelli coloring book. Each of the 18 perforated pages is printed on high-quality, 110lb paper, perfect for your favorite markers or colored pencils. Ready for a relaxing adventure in coloring? This book is for you.
• •Psst... A new way to relax is here! 🤫