Brand Tone

friendly, whimsical, and heartfelt

Brand Values

• •Passion
• •Generosity
• •Curation
• •Personal Connection

Best Practices

• •Always Use a Personal and Friendly Voice: Write as if you are talking to a friend. Use "we" and "I" to maintain the personal connection, and directly address the customer with "you."
• •Incorporate Whimsy and Fun: Use cheerful language, positive framing, and relevant emojis (like ✨, 💕, 🐾, 🐧) to enhance the whimsical and friendly tone. Words like "adorable," "cute," "magical," and "joy" fit the brand perfectly.
• •Highlight the Charitable Mission: Regularly and genuinely mention the donations to animal shelters. This reinforces the brand's core values and gives customers a feel-good reason to purchase, building a stronger emotional connection.
• •Keep it Simple and Clear: Avoid overly complex or corporate language. The brand's charm lies in its simplicity and sincerity. Descriptions should be easy to read, focusing on the joy and utility of the product.
• •Be Enthusiastic and Genuine: Let your passion for the products shine through in your writing. Authentic excitement about new arrivals or popular items is contagious and makes the brand more relatable and trustworthy.

Social Perception

small, charming, and trustworthy business

Copy Examples

• •✨ New friend alert! ✨ Look who just waddled into the shop! This penguin plushie is almost too cute to handle and is guaranteed to bring a smile to your face. Ready for a new home and endless cuddles. Tap the pic to adopt yours! 🐧💕 #plushiesofinstagram #kawaiishop #cutedecor #kikigiftshop
• •Level up your keychain game! 🎮 Our new Anime Heroes Keychain Bundle is here, featuring five iconic characters to guard your keys. For a limited time, get the full set and save! Perfect for you or the biggest fan you know. Plus, every purchase helps support a local animal shelter! 🐾 Shop now: [Link]
• •Welcome to Your Happy Place! Find adorable plushies, unique keychains, and whimsical gifts, all chosen with love. Every order you place helps us give back to animals in need. Let's spread some joy together!
• •A little box of joy is waiting for you... + a peek at our new arrivals!
• •Meet the Grumpy Cat Sticker Pack. Don't let the sourpuss face fool you—these vinyl stickers are perfect for adding a touch of humor to your laptop, water bottle, or journal. They’re durable, waterproof, and ridiculously relatable for any Monday morning. Each pack contains 10 unique designs for you to share or hoard (we won't judge).