Brand Tone

Sophisticated, Sensual, Empowering, Artistic, Luxurious, Intimate

Brand Values

• •Celebration of Intimacy & Sensuality
• •Empowerment & Confidence
• •Luxury & Quality Craftsmanship
• •Artistic Expression & Individuality
• •Imagination & Romanticism
• •Inclusivity

Best Practices

• •Embrace Evocative Language: Use rich, descriptive words that appeal to the senses and evoke feelings of luxury, sensuality, and empowerment. Think "whisper-soft," "ethereal," "bold elegance," "intricate artistry."
• •Maintain an Elevated Vocabulary: Avoid overly casual slang or colloquialisms. The language should reflect the sophistication and luxury of the brand.
• •Focus on "Her" (or "Him" for Mr. Kiki) Experience: Frame copy around how the products make the wearer feel – confident, desired, empowered, artistic – rather than just listing product features.
• •Subtlety is Key: When discussing sensuality or pleasure, use nuanced and suggestive language rather than being overtly explicit. Maintain an air of sophisticated allure.
• •Weave in the Artistic Heritage: Subtly reference art, Parisian chic, or the spirit of Kiki de Montparnasse (the muse) where appropriate to reinforce the brand's unique identity and depth. This adds a layer of cultural capital to the brand.

Social Perception

Luxury & High-End, Sensual & Edgy (but tasteful), Empowering for Women, Artistic & Unique, Aspirational, Pioneering

Copy Examples

• •Unveil your innermost desires. The [Product Name] set, crafted from whisper-soft Leavers lace and ethically sourced silk, is an ode to the art of seduction. Embrace the exquisite. Define your narrative.
• •Paris, 1922. A spirit of liberation fills the air. Today, that same bold elegance inspires every Kiki de Montparnasse creation. Wear your confidence. Live artfully. #KikiDM #EmpoweredSensuality
• •Invitation to Indulge: Discover the New Art of Kiki
• •Mr. Kiki: For the modern connoisseur of shared moments and self-expression. Explore loungewear and objets d'art designed with discerning taste.
• •More than lingerie. Kiki de Montparnasse is an exploration of intimacy, an embrace of confidence, a whisper of rebellion. Discover your Kiki. #LuxuryIntimates #ArtOfPlay