Brand Tone

Warm & Friendly, Charming & Whimsical, Caring & Empathetic, Appreciative

Brand Values

• •Quality & Craftsmanship
• •Joy & Happiness
• •Sustainability
• •Customer Satisfaction
• •Uniqueness & Specialness
• •Giving Back

Best Practices

• •Embrace Storytelling: Continue sharing Anja's story and the "why" behind Kikiddo.
• •Use Warm & Evocative Language: Consistently use words like "charming," "magical," "joyful," "peaceful," "handcrafted," "special," and "adorable." Focus on the emotional benefit (e.g., "peaceful sleep," "lasting joy"). Share relatable content (like the parenting quotes on Pinterest).
• •Highlight Quality and Care: Reinforce the "handcrafted" nature, "sustainability" aspect, and the "mother's guarantee."
• •Engage and Appreciate: Actively respond to comments and messages with warmth and gratitude.
• •Encourage user-generated content by featuring customer photos and stories, making them part of the Kikiddo family.

Social Perception

Positive, Trustworthy, Giftable, Delightful for Kids

Copy Examples

• •"With Love, Anja from Kikiddo"
• •"Adorably charming dreamcatchers for your little one's peaceful sleep."
• •"Handcrafted with sustainability in mind, bringing joy and charm to your kids' rooms and beyond."
• •"A mother's guarantee: unique and special products that you'll be proud to gift."
• •"Thank you for being part of the Kikiddo family! Share your photos and stories with us."