Brand Tone

Nurturing & Caring, Playful & Joyful, Stylish & Fashion-Conscious, Trustworthy & Quality-Focused, Friendly & Approachable

Brand Values

• •Child Safety & Well-being
• •Quality & Durability
• •Style & Aesthetics
• •Childhood Joy & Imagination
• •Confidence
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., Nurturing, Playful, Trustworthy), with "Do's and Don'ts" for word choices, sentence structure, and emoji use. This ensures anyone writing copy understands the nuanced voice. For Kikibini, "Do" use words like "gentle," "sparkle," "adventure," "safely." "Don't" use overly technical jargon or a purely transactional tone.
• •Prioritize "Benefit to Child & Parent": Frame copy around how the products enhance a child's experience (comfort, confidence, fun) and provide peace of mind for parents (safety, quality). The "Story" about the founder's inspiration is a good root for this.
• •Incorporate Storytelling: Share the "why" behind Kikibini – the founder's passion, the commitment to safety and style. Use narratives in product descriptions and social media posts to connect emotionally. For example, instead of "Durable swimsuit," try "Swimwear built for countless castle-building adventures and mermaid explorations."
• •Use Warm, Evocative, and Positive Language: Consistently choose words that evoke feelings of warmth, joy, care, and wonder. Examples: "enchanting," "cherish," "delight," "snug," "vibrant," "magical." Maintain a consistently optimistic and reassuring feel.
• •Be Visually and Textually Cohesive: Ensure the playful, stylish, and caring tone of the copy is reflected in the visual elements used (soft, joyful imagery) and vice-versa. This creates a holistic brand experience. The current website and social media visuals seem to align well; maintain this in all communications.

Social Perception

Positive Product Experience, Attractive & Trendy, Limited Broader Awareness, Dutch-Centric (Currently)

Copy Examples

• •Headline: Sun-Kissed Adventures, Safely Wrapped! Body: Let your little one explore the wonders of sunny days with Kikibini's UPF 50+ swimwear. Designed for comfort, crafted for joy, and always keeping them protected. Because every splash should be a happy one! #KikibiniKids #SafeInTheSun #ChildhoodMagic
• •Headline: Weaving Dreams & Protecting Skin. Body: At Kikibini, we believe in fashion that cares. Our adorable UV swimwear isn't just about looking cute; it's about giving your child the freedom to play, imagine, and shine, all while being shielded from harmful rays. Discover confident comfort. #StylishSafety #KikibiniJoy #HappyKids
• •Headline: Soft Threads, Big Smiles. Body: From the gentle touch of our fabrics to the vibrant designs that spark imagination, Kikibini is made with love, for your love. Quality you can feel, style they’ll adore. #KikibiniQuality #DressedInHappiness #LittleTrendsetters
• •Headline: More Than Just Swimwear, It's a Feeling! Body: Remember that feeling of pure, carefree joy? That's what we stitch into every Kikibini piece. Fashionable, functional, and designed to let kids be kids – confidently and comfortably. Dive into the magic! #FeelKikibini #ConfidentKids #PlayfulFashion
• •Headline: Curated for Your Little Star ✨ Body: Discover Kikibini’s enchanting collection where quality meets whimsy. Our UPF 50+ swimwear and playful essentials are designed to make every day a little brighter and a lot safer. Wrap them in love and style. #KikibiniEssentials #MagicOfChildhood #QualityCare