Brand Tone

sophisticated, serene, and aspirational

Brand Values

• •Minimalism and Simplicity
• •Quality and Comfort
• •Intentionality and Authenticity
• •Timeless Style
• •Inclusivity and Individuality

Best Practices

• •Maintain a Serene and Aspirational Tone: Use calm, evocative language that focuses on the feeling of the clothes (e.g., "serene," "calm," "confident," "effortless").
• •Emphasize Core Values in Messaging: Consistently weave in keywords related to minimalism, quality, comfort, and timelessness in all copy.
• •Focus on "Why," Not Just "What": Instead of just describing the product, explain the intention behind it and how it enhances the customer's life.
• •Use Consistent Hashtags: Continue to use established hashtags like #KIJI, #EverydayLuxury, #EffortlessStyle, and #Minimal to build brand recognition.
• •Keep it Concise and Meaningful: Align with the minimalist aesthetic by using clean, simple sentences that are impactful and easy to read.

Social Perception

modern and stylish brand that offers high-quality basics. The use of influencers and curated visual content contributes to an aspirational image. The brand appears to be targeting style-conscious individuals who value comfort and minimalist aesthetics.

Copy Examples

• •Introducing the Essence Collection. Timeless silhouettes and luxurious fabrics designed to move with you. Discover pieces that feel like you. #KijiEssence #UnderstatedLuxury
• •Your everyday uniform, elevated. Our classic linen shirt is crafted for breathability and effortless style. The perfect piece for sun-drenched days and quiet moments. #KijiRetail #EffortlessStyle
• •(Scene: A person comfortably lounging at home in Kijiretail's Cloud Lux collection) Voiceover: Find your calm. Our Cloud Lux collection is designed for moments of peace and ultimate comfort. #KijiCloudLux #EverydayLuxury
• •The Essential Tee: More than just a basic. Made from the finest Supima cotton, this t-shirt offers a soft touch and a flattering drape. A cornerstone of any intentional wardrobe. #KijiBasics #QualityEssentials
• •Subject: Simplify Your Style. | Tired of the clutter? Embrace a wardrobe of refined essentials. Explore our curated collection of minimalist pieces designed for a life of intention. #KijiMinimal